Grammys Spotlight: Florence and the Machine

Florence and the Machine, otherwise known as 24 year old Brit pop powerhouse Florence Welch, has seen a staggering rise to fame over the last year that will surely land her in the Best New Artist lineup at the upcoming Grammy Awards, not to mention more high profile categories like Album of the Year for her debut “Lungs”, or perhaps Record or Song of the Year for “Dog Days Are Over”, as well as various other categories.

Way back in mid-2009, I came across the album and downloaded it on iTunes after reading overwhelmingly positive reviews of this great new sound coming out of London on various music blogs. Since then, it remains on almost continuous play, while its infectious pop soul vibe continues to strike a chord with fans all over the world, going platinum in Australia, New Zealand and on the European charts, and going four times platinum in Ireland and her native UK. On the US Billboard 200 Album charts, it hit a peak at number 14 and number 5 on the Billboard Alternative Album charts.

On the awards front, Florence and the Machine broke through after winning the Critic’s Choice prize at the BRIT Awards and being nominated for the prestigious Mercury Prize in 2009. In 2010, Florence have been a mainstay at music awards, racking up nominations and wins including the BRIT Award for Best British Album and four nominations at the recent 2010 MTV Video Music Awards (including Video of the Year for “Dog Days Are Over”).

Glancing over the various eligibility lists for this year’s Grammys, it looks like “Lungs” is not eligible for Album of the Year or Rock Album, given that it was likely submitted in 2009 along with her hit cover “You’ve Got the Love.” However, in addition to an almost certain Best New Artist nod later this year, Florence is a strong contender for biggest hit to date, “Dog Days Are Over”, which is eligible for Record of the Year and/or Song of the Year as well as Short Form Music Video, Solo Rock Vocal Performance and Rock Song (with co-writer Isabella Summers).

All in all, it all looks very promising for up to six Grammy nominations come December 1st, when Grammy nominations are announced.

Photo: Florence Welch (Island Records)

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