While the Academy Awards went with the talented and telegenic James Franco and Anne Hathaway to host this year’s Oscars, the two stars are noticeably absent from the official poster. Instead, Oscar himself takes center stage, striking a dramatic pose flanked by shafts of light.
This artwork was created by Omelet, which also came up with three other images — a red carpet, searchlights, and an open envelope — as part of the “You’re Invited” theme. In a statement, telecast producers Bruce Cohen and Don Mischer said, “We are excited by the bold use of these iconic images in the campaign, which people around the world associate with their love for the Oscars.”
The academy is encouraging people to download and share these iconic images. The 27×40-inch official poster is available for purchase for $20 while a limited edition set of four 20×27-inch posters featuring the artwork is $35. These are the only 83rd Academy Awards commemorative items available for sale to the public. Purchases may be made only on the Academy’s website.
Last year, the academy broke with tradition and featured hosts Alec Baldwin and Steve Martin on the official poster, perched jauntily on either side of Oscar’s head. Many thought it looked too much like a run-of-the-mill promotion for the ABC broadcast. The tagline was “You’ve Never Seen Oscar Like This.” For the 2008 Academy Awards poster, Oscar was pictured onstage at the Kodak Theater, aglow with flashbulbs as he surveyed “The Biggest Movie Event of the Year.”
Image: 83rd Annual Academy Awards poster (AMPAS)