Neither Katy Perry nor Adele has won an MTV Video Music Award, but they are joint frontrunners this year.
Perry is nominated for nine awards, including both Video of the Year and Best Female Video for her ubiquitous hit “Firework.” And her collaboration with Kanye West “E.T.,” produced a video full of extravagant sci-fi imagery that reaped five bids: Best Collaboration and creative nods for direction, art direction, editing and special effects. Perry’s videos has lost eight VMA races since 2008.
Adele is up for seven awards including Video of the Year, all for her breakup anthem “Rolling in the Deep which is the second best selling digital download of the year, behind “E.T.” And her sophomore album, “21,” is the year’s best-selling, moving 2.5 million units, compared to 1.5 million for Lady Gaga‘s “Born This Way.” In 2008, Adele’s video for “Chasing Pavements” lost Best Choreograhy to Gnarls Barkley for “Run.”
The other nominees for Video of the Year are are the Beastie Boys for “Make Some Noise”; Bruno Mars for “Grenade“; and Tyler, The Creator for “Yonkers.” Mars also contends in three other races — both Male Video and Pop Video for “Grenade” and choreography for “Lazy Song.” Tyler, the Creator is up for Best New Artist while “Make Some Noise” also contends for its direction.
Despite dominating last year’s awards – winning eight VMAs including Video of the Year for “Bad Romance” – Gaga had to settle for a modest three nods this year: two for “Judas” (art direction, choreography), and a Best Female Video nod for “Born This Way.”
Beyond the five noms he shares with Perry for “E.T.,” West contends for both Best Male Video and Best Hip-Hop Video for “All of the Lights” while “Power” picked up nods for art direction and special effects. West took to the stage two years ago to protest Taylor Swift‘s victory for Best Female Video over Beyonce‘s “Single Ladies” earning widespread disdain. He is notably absent from the Video of the Year race. West won Best Male Video in 2005 for “Jesus Walks,” and “Good Life” won for its special effects in 2008.
Voting for the VMAs is both online and by text. Winners won’t be revealed until Aug. 28 when the 28th annual awardscast airs across the MTV channel of networks from the Nokia Theater in Los Angeles. But right now you can log your predictions for the winners of all 14 races.