Soap Opera Uncensored’s Nelson Branco, who reported last week that the 2012 Daytime Emmy Awards will include major voting reform, tells Gold Derby the changes are, “a huge win for the daytime community.” Previously, each daytime drama was restricted to entering two names per category for consideration. Now any performer can enter themself.
Additionally, a pre-nomination phase will take place online with voters watching two-minute clips of each entry. Branco believes this change will prevent voters from relying only on name recognition. As he explains, “Pre-noms will be viewed online with anonymous links so you will have to watch the reel to know who you are voting — or not voting — for. Network bloc voting is a thing of the past… These implemented changes should change the Emmy race for the better — and hopefully, the telecast will attract more eyeballs.”
By 2013, there will only be four daytime dramas left on network television: “The Bold and the Beautiful,” “Days of Our Lives,” “General Hospital,” and “The Young and the Restless.” Had “One Life to Live” and “All My Children” gone online, it was expected they will still be eligible at the Daytime Emmys. It was reported today those plans have fallen through.
The full report on the upcoming rules changes are in Branco’s latest issue of “Soap Opera Uncensored,” which is available for purchase here.