The Grammys hand out only a handful of trophies during their three-and-a-half hour CBS telecast. Rather, the prime-time slot is used to showcase musical acts to a national audience. Ratings for this year’s edition of the kudocast were up, with more than 26 million tuning in to watch a wide range of performances.
The last act of the night, Arcade Fire, sold 41,000 copies of Album of the Year winner “The Suburbs” which moved up to twelfth spot from No. 52. The disc has total sales of 537,000 copies. Eminem, who was widely expected to prevail in that race, saw “Recovery” bounce back with sales of 61,000 copies sold, pushing its total above 3.6 million.
Country trio Lady Antebellum took home five Grammys. Their exposure on the CBS awards show helped sell another 85,000 copies of “Need You Now” to land in the fourth spot. Total units now top 3.2 million after 56 weeks on the chart.
Best New Artist winner Esperanza Spalding shifted 18,000 copies of “Chamber Music Society,” with total sales of the disc sitting at 52,000.
Two Best New Artist also-rans also did well with sales. Justin Bieber debuted at No. 1 with the remixed version of “Never Say Never” moving 161,000 copies. Beyond this chart-topper, Bieber has two other discs on the list: “My World 2.0” is No. 8 this week while “My Worlds Acoustic” is at No. 18.
And Mumford & Sons may have lost that Grammy bid but they remain at No. 2 with “Sigh No More” selling an additional 133,000 copies bringing its total to 948,000. The group performed “The Cave” on the show and that track had 120,000 downloads last week for a total of 405,000 sold.
The Avett Brothers performed with them and saw sales of thier disc “I and Love and You” rise to 15,000 accounting for half of the total sales to date.
Two-time Grammy champ Lady Gaga debuted “Born This Way” on the telecast. This dance ditty sold another 508,000 downloads, pushing it tantalizing close to million mark when coupled with the 448,000 units it moved in the first three days of sales.
Bruno Mars, who won just one of his seven Grammy bids, moved 61,000 copies of his “Doo-Wops & Hooligans” sale, a 50% increase from 40,000 the previous week. The album, which has now sold 727,000 copies, ranks No. 6.