Supermodel Heidi Klum is used to turning heads and is doing so yet again in racy ads for the upcoming season of her reality-competition series “Project Runway,” in which she appears nude but for a strategically placed necktie. The series has been a hit since 2004, first on the Bravo network and now on Lifetime. It begins its ninth season on July 28. While this titillating new ad may draw new viewers, will it make any difference in the Emmy race?
Despite six consecutive bids, “Project Runway” has never prevailed as Best Reality-Competition Program. And while Klum has contended for Best Reality Host for all three years of that category, she has lost each time to Jeff Probst (“Survivor”). Overall, the fashion contest has earned eighteen Emmy nominations but won only one (Best Picture Editing in 2009).
For the first seven years of its existence, the Best Reality-Competition race was won by “The Amazing Race” (2003-2009). Last year, “Top Chef” pulled off a major upset. Could this be the year for the long-running “Runway” to finally enter the winner’s circle?
It’s not the only also-ran looking for first-time glory. “American Idol” and “Dancing with the Stars” are still among TV’s highest rated shows but have never won this Emmy. “Survivor” won a Special Class Emmy in 2001, but it has never won in the competitive category and hasn’t been nominated since 2006. Thene there is the newest singing competition “The Voice” which hopes to drown out the competition.