On Thursday, ABC announced that it had sold out all commerical time on both the Academy Awards telecast and the expanded red carpet pre-show. The list of marquee sponsors includes: AT&T, Amazon, Anheuser-Busch, Best Buy, Coke, McDonald’s, Nokia, J.C. Penney, Procter & Gamble and Sprint. Hyundai remains the exclusive automobile sponsor for the second year running, taking over from General Motors.
Among the studios advertising their upcoming releases on the Feb. 27 kudocast will be: Disney, Paramount, Summit and Universal. This is only the second year that the academy has allowed movie ads to run during the Oscars.
Last year’s Academy Awards attracted its biggest audience in five years, topping 41 million to rank as the second-most watched program of 2010. And with viewers tending to tune in live, rather than relying on DVRs, advertisers are willing to pay even more of a premium. Each 30-second spot is estimated to cost $1.75 million this year. Although the academy restricts commercials to between just eight and 10 minutes per hour, the total take should still top $80 million.