For the first time in the seven-decade history of the secrecy surrounding the Oscars, the sealed envelope is getting a make-over. Producers Bruce Cohen and Don Mischer revealed that stationery designer Marc Friedland has been hired to create unique envelopes and announcement cards for the upcoming 83rd annual Academy Awards.
The pair explained their decision thus: “The envelopes are such an integral part the Academy Awards, yet there has never been a dramatic, specially designed envelope and card to announce the Oscar recipients. We felt it was time to change that, and Marc Friedland was the first person we thought of to create something special for the telecast.”
The academy provided the following details on the redesign:
The envelope will be handcrafted from a high-gloss, iridescent metallic gold paper stock, with a red-lacquered lining featuring the Oscar statuette hand-stamped in satin gold leaf. The outside of the envelope and flap is an Art Deco-inspired satin gold foil frame with an ecru inset panel bearing the name of the award category in a rich charcoal ink. The envelope will contain a heavyweight ecru card featuring gold foil accents and a gold leaf-embossed Oscar statuette along with the phrase, “And the Oscar goes to….” The winner’s name will be printed in charcoal ink and mounted onto a matching, red lacquer hand-wrapped frame. The back of the card will be printed with the award category.
As part of the elaborate method of keeping the names of the winners secret till they are revealed at the podium, Friedland is producing announcement cards for every nominee. The accountants in charge of the ballot count — Brad Oltmanns and Rick Rosas, of PricewaterhouseCoopers (PwC) — will then put the appropriate card in the envelope, fasten it with a red double-faced satin ribbon and a red-lacquered and gold-embossed seal featuring the PwC logo and destroy the unused announcements.
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