The Academy has set up an interactive display in midtown Manhattan that will give passers-by a chance to walk the red carpet and accept an Oscar. As per the announcement, “As people walk past the eight-foot high wall of LCD screens, specially designed sensors react to their motion, triggering a flurry of virtual flashing paparazzi cameras and spotlights.” And there will be two photo stations set up at 1333 Broadway where people can pose with a “virtual” Academy Award and then email the snap.
As Janet Weiss, director of marketing for the Academy, explains: “Our theme for this year’s Academy Awards presentation is ‘You’re Invited,’ and we have tried to extend that idea across as many platforms as possible. We’re excited that this innovative, interactive experience gives our fans a fun new way to engage with and share in the Oscars.”
And for those wanting to hold a real Oscar, the Academy will host an exhibit in Vanderbilt Hall at Grand Central Terminal for five days beginning Feb. 23 that will give the public that chance.