The Academy Awards are going back to the kinder, gentler “And the Oscar goes to …” as a way of announcing the names of the winners at the upcoming 83rd annual edition of these kudos. In previewing the redesigned envelopes which will contain the names of the winners in the 24 races, it was revealed that the announcement cards will begin once more with this phrase.
Last year’s producers Adam Shankman and Bill Mechanic went with “And the winner is … ” which harkened back to the golden age of Hollywood. That catchphrase was dropped by Alan Carr, who shepherded the 61st annual Academy Awards celebrating the best of 1988. His Oscarcast is considered the worst ever, beginning with its pairing of (kid you not) Rob Lowe and Snow White to sing “Proud Mary.”
Academy president Tom Sherak explained the change to Steve Pond (The Wrap) thus: “This year, the idea is, ‘You’re invited.’ It’s a different way to sell what you’re doing,” adding, “I think we all believe that when we went to ‘And the Oscar goes to,’ it was a more gentle way of saying to all the nominees, ‘You all deserve it, but here’s who gets it.'”