Appropriately enough the One Show, which honors the best in traditional and digital advertising, has tapped the star of the most recent Emmy winner for Best TV Commerical to host their May 12 kudos. That would be Isaiah Mustafa, best known as the Old Spice pitchman who is “The Man Your Man Could Smell Like.” The former NFL wide receiver has paralayed this success into a burgeoning acting career. Most recently, he appeared in Tyler Perry’s “Madea’s Big Happy Family” as Calvin, a patient and understanding husband.
HIs Old Spice ads are among the contenders for the 36th annual edition of these awards. Other nominees for the gold, silver and bronze Pencils in fifteen categories include spots from FedEx, Google, Sony Electronics, Volkswagen, All State, Target, Renault UK Ltd, Bacardi, Nike and Land Rover. Winners will be decided by an international jury of award-winning art directors, copywriters and creative directors.
Among the presenters slated for the event at Lincoln Center’s Alice Tully Hall are Jennifer Esposito (“Blue Bloods”), Aleska Palladino (“Boardwalk Empire”) and Zachary Booth (“Damages”). Questlove, drummer for the Grammy-winning band The Roots, will entertain.