The motion picture academy has relaxed its restrictive rule on the number of screenings of a film during the period after nominations are announced on Jan. 15. Last year, those promoting a particular picture could invite Oscar voters to just two screenings with talent in attendance during this final voting period. That has been doubled to four with an additional screening allowed in London. However, there will be no nibblies at these evenings as receptions remain off limits.
The inboxes and mailboxes of Oscar voters won’t be as full with the new rule limiting studios to sending just one missive per week. And those emails cannot contain any links to multimedia, other than to the official academy website. The academy nixed the notion of studios using a third party to contact voters by banning publications from sending out stand-alone promotional material.
The lead-up to nominations remains largely unregulated. Look for even more screenings, receptions and parties to crowd the calendar, especially with the nominations announcement being pushed up by a week.
While studios may be spending more money on events, they could save some on screeners as the academy is allowing digital downloads.