Jepsen’s “Call Me Maybe” ranked at number one on Billboard’s Hot 100 for nine weeks, making it the song of the summer and year so far. And Jepsen is Justin Bieber’s protégé. Three other new talents promoted by big stars have won this award: In 1999, Eminem was Dr. Dre’s protégé and won; in 2003, Eminem returned the favor and mentored 50 Cent who won; and two years ago, Usher oversaw the launch of Bieber who also won. Can Bieber pass the torch to fellow Canadian Jepsen?
Ocean is a member of the hip-hop crew Odd Future. Last year, their leader, Tyler the Creator, won this award. Ocean, who is performing on the VMA telecast, is also nominated for Best Male Video and Best Direction in a Video for “Swim Good.”
One Direction and The Wanted are both boy bands from the UK. One Direction, which is the more successful of the two, will be performing at the VMAs. They are also nominated for Best Pop Video and Most Share-Worthy Video for “What Makes You Beautiful.”
Notably missing in this category are Gotye and Lana Del Rey. Gotye contends for three VMAs with “Somebody That I Used To Know” — Video of the Year, Best Editing and Most Share-Worthy Video. Del Rey received nominations for Best Art Direction in a Video and Best Cinematography in a Video for “Born to Die.”