The fate of the Daytime Emmys is uncertain with the news that Associated Television International has bowed out of producing the kudocast. The company rescued the awards show three years ago after ABC and CBS — which had aired the kudos on a rotating basis — pulled the plug due to declining ratings.
ATI got the Daytime Emmys onto the CW network in 2009 and then brokered a deal with CBS for the show both in 2010 and last year. The 2011 awards drew an audience of 5.5 million. In making the announcement, ATI exec Jim Romanovich said, “CBS did want it again as well as two cable networks for second runs.”
As to what will happen to the show, he says, “Now is the time for the next generation of Daytime Emmys that should be more practical in execution. I would venture a guess that the very thing I had been discussing for several years, the internet, will play heavily into this year’s celebration. As the impact of technology accelerates exponentially year to year, watching a very intimate Daytime Emmys on the internet is where this was ultimately going to be.”