NBC launches brave, early Emmy campaign

Now that Emmymeister Rich Licata has scooted over to NBC from Showtime, he’s taken his daredevil awards tactics with him, already shaking up the derby. Licata believes in early Emmy campaigns. Years ago he actually sent DVDs of Showtime’s little-watched “Huff” to TV academy members in January – that’s five months before the start of Emmy voting – and successfully nabbed seven nominations for the struggling series.

In recent years he seemed to favor March or April for DVD drops for Showtime. However, now that he recently moved over to NBC, he’s back to earlier tub-thumping. He just shipped out NBC’s Emmy package to the TV academy. Inside: six DVDs featuring the programs noted below. They only feature one episode each, however. More are available to Emmy voters on line if they go to NBCAwardsScreeningRoom.com and plug in the private access code that accompanies each mailing.

The glossy booklet that contains the DVDs is handsomely done, featuring a bold proclamation on the cover: “NBC in a New Light.” Inside, there are sections devoted to info about each of the peacock’s proud contenders, including names of stars, hosts, producers, etc.

“Law & Order: Special Victims Unit”

“Harry’s Law”
“The Firm”

“30 Rock”
“Up All Night”
“Parks and Recreation”
“The Office”

“Are You There, Chelsea?”

“Betty White’s 90th Birthday: A Tribute to America’s Golden Girl”
“A Michael Buble Christmas”
“The Voice”

“Saturday Night Live”
“The Tonight Show with Jay Leno”
“Late Night with Jimmy Fallon”
“Last Call with Carson Daly”

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