News Nuggets: Oscar ratings rise, but fall short of the Grammys

Oscar ratings rose, but couldn’t match the Grammys: “ABC’s awards coverage delivered 39.3 million viewers, up 4 percent from 2011, according to the network. In the adult demo, the show received an 11.7 rating, off a tenth from 2011. The program out-delivered three of the past four Oscars telecasts and ranked as ABC’s most-watched program in two years. And yet, the Oscars were outshone in one respect: CBS’ Grammys coverage earlier this month pulled a slightly bigger audience than the usually dominant Academy Awards, and totally stomped the Oscars in the adult demo.” EW.COM

Are the Oscars stuck in the past? “Was it really just a year and a day ago that the Academy Awards made its big play for youth, via the double-edged disaster of James Franco and Anne Hathaway? OK, that didn’t work. At all. But last night’s full-frontal embrace of the past — punctuated in no small way by the choice of a silent movie as Best Picture — was a back flip, a half-twist, and a landing in deep denial.” CNN

Meryl Streep reacts to her surprising Oscar win: “It’s been nearly three decades since Streep last won the lead actress prize for her performance in ‘Sophie’s Choice,’ and the 62-year-old admitted she was surprised by how exciting it was to win the Oscar again. ‘I thought I was so old and jaded, but they call your name and you just go into a sort of white light,’ she said. ‘It was like [being] a kid again. I was a kid when I won this, like, 30 years ago. Two of the nominees were not even conceived,’ she added, referring to Rooney Mara, 26, and Michelle Williams, 30.” LOS ANGELES TIMES

The Oscars generated less social media activity than the Grammys and the Super Bowl: “… big growth in social media engagement is one of the key metrics the show’s producers will trot out when they’re selling advertisements for next year’s broadcast. So if talk on Twitter translates to cold hard dollars, how does the Academy stack up? Social TV outfit Bluefin Labs counted 3.4 million #oscar related tweets, up three fold from the 966,000 they counted in 2011 … But while all that sounds good, it pales a little when you compare it to the Grammys, which managed to pull in 13 million tweets and an astounding 2,300 percent growth year over year. The Superbowl clocked in at around 12 million tweets, with more than 500 percent growth.” VENTURE BEAT

Grammy-winner Esperanza Spalding dazzled at the Oscars: “Spalding’s beautiful take on the Louis Armstrong standard was the perfect accompaniment to a moving In Memoriam tribute. Spalding stood in front of a choir as her voice lifted in the Kodak Theatre while the names and faces of Hollywood legends lost were projected in stark black and white behind her. It was a performance that allowed millions to see what Grammy voters had already seen in her last year.” MTV

Jon Cryer will host the TV Academy’s Hall of Fame ceremony: The Academy of Television Arts & Sciences announced today that it has tapped ‘Two and a Half Men‘ co-star and Primetime Emmy winner, Jon Cryer to host the 21st Annual Hall of Fame Gala.  The announcement was made by Television Academy Chairman-CEO Bruce Rosenblum.  The ceremony will take place at The Beverly Hills Hotel on Thursday, March 1, 2012.”

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