It was the best week ever for Best Musical champ “Once” with earnings jumping by 13% (to $955,632), helped in part by an increase of $50 in the price of premium seats which now run $275. The tuner, which won eight Tonys in all, had been relying on discounted tickets to fill the house since it opened in February but is expected to sell more full-priced ducats.
While Best Play winner “Clybourne Park” enjoyed a six percent rise (to $451,082), it also has had to make use of special offers to build an audience since debuting in March. However, this Pulitzer Prize champ by Bruce Norris explores race relations and already had a run off-Broadway.
The Best Actor (Play) win for James Corden paid off as sales for “One Man Two Guvnors” rose by 13% (to $648,505). And that record fifth Tony for Audra McDonald coupled with a win for Best Musical Revival for “The Gershwins Porgy and Bess” also reaped a 13% rise (to $655,344).
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