CBS reaped the reward of devoting three primetime hours Sunday to the Academy of Country Music Awards.
The 48th annual edition of this kudocast posted the highest viewership since 1998 and drew the most adults 18-49 since 2001 and most adults 25-54 since 2000.
The ACMs was the big winner for the night in terms of viewers (15.38m), households (9.2/14), adults 25-54 (5.3/12) and adults 18-49 (4.3/11).
Compared to last year’s ceremony (on April 1), the ACMs added +2.29m viewers (from 13.09m, +17%), was up +16% in households (from 7.9/13), +26% in adults 25-54 (from 4.2/10) and +39% in adults 18-49 (from 3.1/08).
Such was the success of the show that it beat the same season’s Country Music Awards (CMAs) for the first time since the advent of people meters.
Compared to the CMAs on ABC last Nov. 1, the ACMs led by +1.70m viewers (from 13.68m, +12%) and was ahead by +8% in households (from 8.5/13), +13% in both adults 25-54 (from 4.7/11) and adults 18-49 (from 3.8/10).