The very first YouTube Music Awards will be launched today at 3 p.m. PT/ 6 p.m. ET, streaming live from New York’s Pier 36.
Nominees were chosen based on views over the past year. The six categories: Video of the Year, Artist of the Year, Response of the Year, YouTube Phenomenon, YouTube Breakthrough and Innovation of the Year. See full list of nominees.
The 90-minute show will be hosted by Jason Schwartzman and musician Reggie Watts. Performers include Eminem, Lady Gaga, Arcade Fire, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, Walk Off the Earth and more.