The Macy’s Thanksgiving Day Parade celebrates its 90th anniversary edition on Thursday (Nov. 24) and will be live-streamed for the first time by long-time official broadcaster NBC. The peacock network is touting its 360-degree video coverage that will allow “viewers to pan in any direction as they watch from cameras positioned along the parade route.” Miss Universe 2012 Olivia Culpo and Marlon Wayans are hosting the live-stream that takes over Verizon’s YouTube page beginning at 9 a.m. ET.
For traditionalists, the parade will air as usual on NBC. But this television coverage, which has won nine Emmys over the years, is live only in the Eastern time zone and tape-delayed in the rest of the country. However, the online version won’t have the “Today” show trio Matt Lauer, Savannah Guthrie and Al Roker or a sneak peek at “Hairspray Live” in advance of its Dec. 7 airing on NBC. Nor will it showcase performances by the casts of Broadway shows including the revival of the 1983 Tony-winning tuner “Cats” and the stage version of the 1942 movie “Holiday Inn,” in which Bing Crosby introduced the classic Oscar-winning song “White Christmas.”
While CBS was the first network to broadcast the parade back in 1948, it lost exclusive rights to NBC in 1952. However, in a creative solution, the Tiffany network covers the public event from various locations along the route. And it too includes musical numbers from Broadway shows as well with this year’s line-up set to include “The Color Purple,” “On Your Feet” and “School of Rock.” Kevin Frazier (“Entertainment Tonight”) and Keltie Knight (“The Insider”) are hosting this telecast overseen by the Emmy-winning team of Ricky Kirshner and Glenn Weiss who produce the Tony Awards for CBS yearly.