Beyonce previewed her new album “Lemonade” with a TV special on Saturday (April 23) that included video teasers for the 11 new tracks. TV critics were won over by this visual cavalcade of styles. While Beyonce has won a jaw-dropping 20 Grammy Awards and is likely to contend for a slew more with “Lemonade,” she has yet to take home an Emmy. Could this 60-minute musical odyssey, which was shown on Emmy powerhouse HBO, be a winner for her at TV’s top honors?
Beyonce and her husband Jay-Z contended at the Emmy Awards in 2015 for their “On the Run Tour” special, which also aired on the paycaster. It lost the Special Class: Program prize to PBS’ “Live from Lincoln Center – Sweeney Todd: The Demon Barber of Fleet Street in Concert.” And back in 2013, Beyonce headlined the half-time show at the Super Bowl that was nominated for Special Class: Short-format Live-Action Entertainment; that lost to “Children’s Hospital,” which airs on the Cartoon Network.
While “On the Run” featured a few behind-the-scenes shots of the pair, it was primarily a performance special. “Lemonade” delivers a much more personal glimpse into the lives of one of the most storied couples in musicdom. Dogged by rumors for years about the state of her marriage, Beyonce declares war on the tabloids. She is going to own her story.
Tidal describers the album as “based on the concept of every woman’s journey of self knowledge and healing.” Interspersed between the video clips are cards with captions that include “Intuition,” “Denial,” “Anger,” “Apathy,” “Emptiness,” “Accountability” and “Reformation.” The songs tell a tale of a marriage that has weathered storms but is still strong.
Beyonce, who is credited as a co-writer on all 12 tracks on the disc, was one of seven directors of the videos. Among the others are Grammy winners Jonas Akerlund (“Ray of Light”), Melina Matsoukas (“We Found Love”) and Mark Romanek (“Scream,” “Got ’til Its Gone,” “Hurt”).