Looks like the producers of the Emmy Awards were on to something when they chose to show the NFL game to the audience at the Microsoft Theater during commercial breaks on Sunday. Turns out home viewers were far more interested in knowing the outcome of this match between the Green Bay Packers and the Minnesota Vikings than in learning if “Game of Thrones” and “Veep” could repeat (spoiler alert: they did).
In early ratings, the Emmys averaged a lowly 8.4. That translates into an audience share of 13%. By comparison, NBC’s “Sunday Night Football” game scored an impressive 13.7 in the overnight ratings, which was good enough for a leading 22 share.
Compare that to last year when the Packers played the Seattle Seahawks on Emmy Sunday; that highly anticipated game had a rating of 16.3 (27 share). And the Emmys, which aired on FOX, rated a mere 8.7 (14 share). That resulted in a record low 11.9 million viewers for the TV academy’s biggest night.