Penske Media Corporation has announced the promotion of Stacey Farish to Chief Revenue Officer and General Manager of Deadline, TVLine and GoldDerby. Drawing on a wealth of experience in media sales and management across digital, video, print, radio and outdoor, Farish will be responsible for all revenue and business operations at three of the leading entertainment brands at PMC. Farish has previously worked in sales leadership roles at ABC, ClearChannel, and Tribune.
In this expanded role, Farish will be driving revenue across all platforms, overseeing marketing and creative efforts, collaborating on the PR, social and traffic strategies, and taking on P&L responsibility.
Deadline is the online leader in the entertainment industry when it comes to breaking news and coverage around TV and film, with the most loyal audience of industry professionals. Under Farish’s tenure as Publisher since 2014, Deadline has seen +30% revenue growth annually. She has diversified the Deadline revenue streams, built Deadline’s Oscar event franchise, “Contenders Film”, into a major awards season kick-off that covers more than 20 studios, and built an events platform at film festivals. Farish was instrumental in relaunching the Deadline print magazine, Awardsline, and extending that brand into a digital facing owerhouse.
“Stacey is one of the most tenacious sellers in the organization, and has proven to be a great team builder and tremendous brand advocate in the marketplace”, said PMC CEO Jay Penske. “We are looking forward to having her continue the success at each of these growing brands.”
TVLine has become one of the fastest growing entertainment sites with its dedicated focus on the coverage of television and the emerging OTT platforms. Gold Derby was acquired by Penske Media in 2015 and has experienced triple digit revenue growth under Farish’s leadership since that time.
“I’m thrilled to continue my work with PMC’s must-read brands.” Stacey Farish said. “Alongside the best editorial staffs in the business, I look forward to continuing to provide the best advertising platforms for Entertainment brands and brands looking to reach the most voracious entertainment consumers available.”
Photo: Stacey Farish and Gold Derby editor and president Tom O’Neil. Credit: Rex Shutterstock