[WATCH] ‘Outlander’ producer Maril Davis: ‘The holy grail of television is women viewers’

“They always say the holy grail of television is women viewers,” notes “Outlander” executive producer Maril Davis, who has helped mount one of TV’s most fascinating shows. “Our history — me and Ronald D. Moore — is doing things with strong female characters. This is no exception, and I think that’s what drew me to the book in the first place.” Davis was at the Paley Center for Media in Beverly Hills earlier this month, where she joined many of the cast and creators in celebrating “The Artistry of Outlander” exhibit. Watch our red carpet interview below.

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Also in our chat, Davis explains how much work it is to mount a production of this size in which most of the sets are constructed specifically for the show. “When you don’t have a show with standing sets, which are sets you can constantly go back to, it’s very tough on the production. People wonder, ‘Why don’t we do more episodes? Why can’t we get 26 episodes, because the books are so huge.’ We would be dead!”

Others on the red carpet included stars Caitriona Balfe and Sam Heughan, costume designer Terry Dresbach, production designer Jon Gary Steele and fellow executive producer Moore. The private event featured a special exhibit preview of the extravagant costumes and set designs, a cocktail reception, unveiling, and panel discussion.

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Visitors to this first-of-its-kind exhibit can step into 18th century Parisian society where they will be able to view iconic costumes, actual set pieces, life-size episodic photography, and behind-the-scenes video segments. The multimedia and interactive exhibit is now open this summer to the public Wednesdays through Sundays in the afternoons. For exhibit updates, visit Paley online and follow @paleycenter on Twitter.

The epic finale of Season 2 (airing July 9 on Starz) is already being touted as one of the best ever for the series. With Emmy nominations being announced on July 14, “Outlander” looks poised to join the Best Drama Series race for the first time in addition to earning nominations in the acting, design and tech categories.

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