MTV announced the nominees for its 2017 Video Music Awards, and Kendrick Lamar dominates the list with eight total nominations, most of them for his video for “Humble,” the lead single from his fourth studio album, “DAMN,” which dropped this past April to blockbuster sales and adoring reviews. But will the 30-year-old rapper be redeemed after his hailed video “Alright” lost the top prize in 2015? These awards will be handed out at The Forum in Inglewood, California, on Sunday, August 27 at 8:00pm on both coasts.
Granted, Lamar still had a good year in 2015. “Alright” did manage to win Best Direction, and he cleaned up as a featured artist on Taylor Swift‘s “Bad Blood,” which claimed Video of the Year and Best Collaboration, but this time Lamar has a chance to collect top honors as a lead artist. “Humble” is by far the most nominated video of the year with seven nominations: Video of the Year, Best Hip-Hop Video, Best Direction, Best Cinematography, Best Art Direction, Best Visual Effects, and Best Choreography.
Lamar himself is nominated an eighth time for Artist of the Year, a category added this year to consolidate the Best Male Video and Best Female Video races. MTV also went gender-neutral with its MTV Movie and TV Awards earlier this year, with women taking both top acting prizes at that event (Emma Watson for “Beauty and the Beast,” Millie Bobby Brown for “Stranger Things”).
Competing against Lamar for Video of the Year are Bruno Mars for “24K Magic,” Alessia Cara for “Scars to Your Beautiful,” DJ Khaled featuring Rihanna and Bryson Tiller for “Wild Thoughts,” and The Weeknd for “Reminder.” Who do you think should win? Vote in our poll below, and join the discussion this and more with your fellow music fans in our forums.