How much is a Best Picture Oscar worth? ‘Moonlight’ & ‘Spotlight’ both add more than $5 million post-awards

While it’s hard to pinpoint exactly how much money is spent on Oscar campaigns each year, it’s clear why Hollywood covets that little golden statue so much. In the past decade, every Best Picture winner has gone on to make millions of extra dollars following their Oscar victories. This year’s champ “Moonlight” added another $5.5 million to its tally, while last year’s winner “Spotlight” earned an additional $5.9 million. Cha-ching!

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Since most of the Best Picture champs were released at the end of a calendar year, their post-Oscars increases in February or March are even more impressive considering it often means audiences are going out to see a film several months after its premiere. And some winners, like “Moonlight,” were even re-released in theaters following their Oscar victories in the hopes of earning that additional cashola.

Below, let’s take a look at the past 10 Best Picture winners, from “Moonlight” to “No Country for Old Men,” in terms of their domestic box office grosses. Pay special attention to how much more they raked in following each year’s Oscar telecast. Statistics courtesy of Box Office Mojo.

“Moonlight” (2016)
Total Box Office = $27.7 million
Pre-Oscars = $22.2 million
Post-Oscars = $5.5 million

“Spotlight” (2015)
Total Box Office = $45 million
Pre-Oscars = $39.1 million
Post-Oscars = $5.9 million

2017 GLAAD Award winners led by ‘Moonlight,’ ‘Transparent’ and Vanguard winner Patricia Arquette

“Birdman” (2014)
Total Box Office = $42.3 million
Pre-Oscars = $37.8 million
Post-Oscars = $4.5 million

“12 Years a Slave” (2013)
Total Box Office = $56.6 million
Pre-Oscars = $50.3 million
Post-Oscars = $6.3 million

“Argo” (2012)
Total Box Office = $136 million
Pre-Oscars = $129.7 million
Post-Oscars = $6.3 million

“The Artist” (2011)
Total Box Office = $44.6 million
Pre-Oscars = $31.8 million
Post-Oscars = $12.8 million

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“The King’s Speech” (2010)
Total Box Office = $135.4 million
Pre-Oscars = $114.2 million
Post-Oscars = $21.2 million

“The Hurt Locker” (2009)
Total Box Office = $17 million
Pre-Oscars = $14.7 million
Post-Oscars = $2.3 million — smallest bump of the decade

“Slumdog Millionaire” (2008)
Total Box Office = $141.3 million
Pre-Oscars = $98.4 million
Post-Oscars = $42.9 million — biggest bump of the decade

“No Country for Old Men” (2007)
Total Box Office = $74.2 million
Pre-Oscars = $64.3 million
Post-Oscars = $9.9 million

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