Created by Bill Burr and Michael Price, Netflix’s animated romp “F Is For Family” returned to the streaming service for its 16-episode second season on May 30, 2017 and is earning major awards buzz. Burr lends his voice as main character Frank Murphy, a rant-prone baggage handler who’s married to his loving wife Sue, voiced by Laura Dern. Rounding out the main cast is Justin Long as teenage son Kevin, Debi Derryberry as young daughter Maureen, Haley Reinhart as younger son Bill and Sam Rockwell as neighbor Vic. Will the show break through at the Emmys this year?
“F Is For Family” has submitted the episode “The Liar’s Club” for Emmy consideration as Best Animated Program on the 2017 ballot. According to the official synopsis, that’s the episode in which “Sue discovers a major downside of office life, Frank sucks it up for a trip to the unemployment line, and Kevin finally gets a space of his own.” TV critics praised “The Liar’s Club,” with Dennis Perkins (AV Club) writing, “There’s a well drawn family story in here, with a finely observed sense of the series’ time and place.” The half-hour also scored an 8.1/10 on IMDb, slightly higher than the series average.
This year Gaumont has conducted a laugh-out-loud Emmy campaign for “F Is For Family” by designing and producing branded condoms showcasing the characters. One features teenage son Kevin saying, “If you don’t want one of these … use one of these” and “F is For Father’s Day, if you’re not ready to be one, wear one.” Gaumont also had some fun with the 1970s theme of the show, creating rolling papers with the tagline, “Just Roll with it man…” Of note, the rolling papers are for promotional use only with distribution in states where medicinal marijuana has been legalized.
The program is one of only 23 contenders for Best Animated Program on the ballot, a list that includes last year’s winner “Archer” and returning nominees “Bob’s Burgers,” “The Simpsons” and “South Park.” Boding well for “F Is For Family’s” Emmy chances is the fact that there is one open slot in this category, as “Phineas and Ferb” concluded its run last year. Since “F Is For Family” airs on Netflix and is aimed at adults, that could give it the “cool” factor with voters.
The episode “Heavy Sledding” has been submitted for Best Comedy Writing, but it’s unknown at this time which “F Is For Family” cast members are being considered for Best Character Voice-Over Performance. That information is not made publicly available, though our fingers are crossed that standouts Burr and Dern will contend. According to the voice-over Emmy rule, “All entries will be prescreened for nomination at the Television Academy by a panel of judges from the Animation and Performers Peer Groups. Top five vote-getters will emerge as nominees.”
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