“This show is about massive planning ahead. It turns out the prizes don’t just show up,” jokes “The Price Is Right” executive producer Mike Richards in our recent interview on location at CBS Studios near Hollywood (watch above). He adds, “It’s all mapped out really far in advance. The tapings are a blast! We’re enjoying that at a very high level like the home audience, so we absolutely love when we’re taping. That’s the most relaxed, but it is the most fun.”
The long-running game show has been a key part of CBS daytime programming for 45 years. Drew Carey took over as host in 2007 from the legendary Bob Barker, and Richards joined as executive producer the following year. During the past nine years, it has won Daytime Emmy Awards for Best Game Show recently in 2013 and 2016.
On Carey as the emcee, Richards reveals, “The most powerful thing about Drew when he’s on the set is empathy. That doesn’t mean sad empathy, but he is there with the contestant. He can feel when they are too nervous and not making sense in their brain. He can raise the excitement level… He knows when they’re not understanding. He has this sense of people that I’ve never seen with another host.”
In addition to his work on “The Price Is Right,” Richards is also executive producer of the CBS classic game show “Let’s Make A Deal.” He says that the major difference of the two programs is in the formats with ‘Price” being very regulated and strict while ‘Deal’ has much more freedom with the improv from host Wayne Brady and even how many games are played within each episode.
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