Will Colombian coffee push ‘Narcos’ to second-season Emmy breakthrough like ‘Breaking Bad’?

Colombia is famous for its coffee. The Netflix series “Narcos” about the rise and fall of Pablo Escobar is about, well, a different kind of Colombian export, but as part of the show’s unique Emmy campaign the series has delivered caffeine pick-me-ups to Los Angeles residents. During the week of June 12, when Emmy voting began, customized coffee carts with “Narcos”-branded white-sugar packets made stops throughout the city to promote the show, which premiered its second season in September 2016. Could it now follow in the footsteps of “Breaking Bad,” another acclaimed crime drama about the world of drug trafficking?

“Breaking Bad” made an Emmy impact for its first season (2008), earning four nominations and winning twice: Best Drama Actor (Bryan Cranston) and Best Picture Editing. But it didn’t become a top Emmy player until season two, when it earned its first nomination for Best Drama Series. It went on to become an awards juggernaut and spawned an Emmy nominated spinoff, “Better Call Saul.” It even has its own food-related tie-in: Los Pollos Hermanos, the fast-food chain featured in “Bad” and “Saul” as a front for a drug empire, got its own pop-up restaurant this past spring.

“Narcos” is also looking to grow its nominations in season two. Last year it earned bids for Best Main Title Design, Best Main Title Theme Music and Best Picture Editing. But it also had an impact last year at the Golden Globes, where it was nominated for Best TV Drama Series and Best TV Drama Actor (Wagner Moura, who plays Escobar) in 2016. And it contended for Best Episodic Drama at the Writers Guild Awards for the episode “Explosivos,” so we know it’s on the industry’s radar. And season two of the crime drama was especially eventful, ending in the violent death of Escobar at the hands of Colombian cop Trujillo.

The series could be helped at the Emmys by the absence of “Game of Thrones,” which didn’t air any new episodes during the eligibility period. That HBO behemoth won 12 Emmys out of 24 nominations last year, leaving a lot of open slots this year. Then again, “Narcos” is far from the only show trying to fill those openings. Myriad new dramas including “Stranger Things,” “The Crown,” “Westworld,” “This is Us” and more are jockeying for position. How do you think “Narcos” will fare in this new Emmy landscape?

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