The power of the Oscars is not only felt at the box office. Host Jimmy Kimmel is reaping the benefits of the added exposure in both higher ratings for his late-night talker “Jimmy Kimmel Live” and its YouTube channel. In the week following the Feb. 26 Oscar ceremony, his videos racked up 70 million views on the website.
Of these, the top draw was, not surprisingly, his explanation on Monday (Feb. 27) of what had transpired the night before during the presentation of the Best Picture Oscar. Kimmel gave his audience an insider’s look at the mayhem that ensued at the Dolby Theater following the envelope mix-up. “As I’m sure you’ve heard, ‘La La Land’ was simultaneously the biggest winner and loser last night,” he noted. “You know it’s a strange night when the word ‘envelope’ is trending on Twitter.”
Other of his videos that did well included “Mean Tweets: Oscar Edition,” which drew 4.5 million viewers to watch the likes of “La La Land” stars Emma Stone and Ryan Gosling read slams against them on social media. Kimmel’s killer Oscar monologue had 3.4 million views while his tribute to faux enemy Matt Damon scored 3.2 million.