“I don’t care about award shows,” Rachel Bloom (“Crazy Ex-Girlfriend”) sings in her new music video that pokes fun at Emmy campaigning. “They have nothing to do with art. I don’t need to beg for some acclaim to desperately build my fame.” Watch the fun music video above that also features “Crazy Ex-Girlfriend” co-creator Aline Brosh McKenna and the ladies’ publicist Kimmy Banks.
The music video begins with Banks asking if Bloom and McKenna have any ideas for campaigning the second season of the CW series, and that’s when Bloom interjects, “I’m sorry. I’m gonna stop you there. Did you say campaigning … for an Emmy?” When McKenna explains, “Babe, it’s just what people do,” Bloom is flabbergasted and says, “Wow. Aline, I’m surprised at you. I thought you had self respect.”
“Crazy Ex-Girlfriend” won two Emmys last year — Best Comedy Editing and Best Choreography — so clearly the music video is done in jest. Bloom stars as Rebecca Bunch in the musical-comedy, a lawyer who gives up a successful job in New York to pursue the love of her life in West Covina, CA. In addition to her acting, producing and writing duties, the multi-talented Bloom also composes two songs per episode for the series.
Bloom won the Golden Globe for Best TV Comedy Actress for the show’s first season in 2016, and competed again this year. She was nominated at last year’s Emmys for writing the main title theme with Adam Schlesinger and for penning the original song “Settle For Me” with Schlesinger and Jack Dolgen. Her previous Emmy bid was as one of the producers of the short-form animated series “Robot Chicken” (2015).
McKenna received BAFTA, WGA and USC Scripter nominations for her screenplay to “The Devil Wears Prada” (2006), which gets a mention in the music video above. She and Bloom won the Gotham Award for Breakthrough Series for the first season of “Crazy Ex-Girlfriend” in 2016.
Be sure to make your Emmy predictions. Weigh in now with your picks so that Hollywood insiders can see how their TV shows and performers are faring in our Emmy odds. You can keep changing your predictions until just before nominees are announced on July 13. And join in the fierce debate over the 2017 Emmys taking place right now with Hollywood insiders in our TV forums. Read more Gold Derby entertainment news.