Amazon will host an immersive FYC experience for Emmy voters for the second year in a row. Taking place at the Hollywood Athletic Club between April 12 and 27, the event will feature screenings, panels and themed evenings tied to its shows, including “The Marvelous Mrs. Maisel,” “Philip K. Dick’s Electric Dreams,” “Mozart in the Jungle,” “The Grand Tour,” “The Dangerous Book for Boys” and “Long Strange Trip.”
“We’re very excited to bring such a diverse lineup of activities to our Emmy FYC experience,” Mike Benson, Amazon Studios’ head of marketing, said in a statement. “These activities will deliver immersive experiences for the general public as well as insightful panel discussions to drive further awareness for series we’re submitting for Emmy consideration.”
While the screenings and panels for “Mrs. Maisel” (April 14) and “Electric Dreams” (April 21) are only for TV academy members, the themed nights will also be open to the general public. They include an April 12 panel with producers and craftspeople of Amazon series, an April 17 panel about costume design, and an April 18 panel about comedy in conjunction with Entertainment Weekly.
There will also be a jewelry pop-up store on April 21 and 22, an April 24 “Wine & Prime” wine pairing event presented by the Los Angeles Times, a “Cartoons and Cocktails” panel on April 26, and a reader meet-up in “The Grand Tour” room on April 27 by Jalopnik.
“Mrs. Maisel,” Amazon’s top Emmy play this year, will take up the first floor of the themed rooms. Attendees will be able to visit Midge’s apartment, interact with the show through a “magic mirror,” take photos in her living room and kitchen, shop at her makeup counter, and watch some of her standup at the Gaslight Cafe.
On the second floor, attendees can conduct their own orchestra with Kinect motion sensor in the “Mozart” room, watch a light show in the “Electric Dreams” room, and then get a makeup touch-up for free in the “Last Looks Lounge.” The room for the Grateful Dead documentary “Long Strange Trip” will feature a paint-by-light photo booth where fans can write what the band means to them.
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