Adele is a frontrunner for countless Grammy prizes this year including this one. Her video for "Rolling in the Deep" contended for seven MTV Video Music Awards and won the honors for Best Editing, Cinematography, and Art Direction. However, it lost the top prize to Katy Perry's "Firework." Without Perry to threaten her, Adele's stylish video becomes the one to beat.
"Weird Al" Yankovic won a Grammy for his 1989 music video parody of Michael Jackson's "Bad" titled "Fat." Now he's poking fun at Lady Gaga's "Born This Way" with his spoof "Perform This Way." Yankovic dresses up in various outfits spoofing Gaga's outlandish wardrobe and takes a jab at the original song's similarity to Madonna's "Express Yourself." The greatest irony of all is that Lady Gaga's own video for the tune failed to get nominated in this category even though she just won this category last year for "Bad Romance."
Alternative band Radiohead easily has the most low-key of this year's nominated videos. Their captivating, black-and-white video for "Lotus Flower" features lead singer Thom Yorke dancing and gyrating to the track. Garth Jennings directed this gem and Wayne McGregor choreographed. The band was first nominated in the music video category for 2009's "House of Cards."
In 2007, OK Go won this award for their iconic, treadmill-filled "Here It Goes Again." They have since become the masters of gimmicky music videos. "All Is Not Lost" is one of their weaker efforts, playing with detailed choreography and split-screen.
One of Skrillex's five Grammy nominations this year is for his disturbing, entrancing "First of the Year (Equinox)" video. The surprise Best New Artist contender's video is loaded with creepy images and editing that matches up perfectly with the dubstep beat.