Ratings for the Soaps

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  • robbalto
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    #1202164110

    The latest ratings in the Women 18-49 Demo…

    July 10 – 14, 2017

    Y&R .78

    B&B .62

    GH .58

    Days .52

    Compared to last summer…

    July 11-15, 2016

    Y&R .9

    B&B .8

    GH .71

    Days .59

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    EmmyLoser
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    #1202164626

    Oof, these numbers look pretty not great.

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    youngsoapfan
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    #1202165011

    Days is still in last place, but the lesser fall in ratings than the others.

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    robbalto
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    #1202165837

    The net losses from last year to this year:

    Y&R -13%
    B&B -22%
    GH -18%
    Days -12%

    Of course the numbers might look different if I sampled a different week.

    My question is, at what point will the networks just give up on these shows? I’m hoping for the best, but these numbers are alarming.

    There are several ways to look at this:

    1. Quality: One might argue that the quality of the shows impacts ratings, though that is highly subjective.

    2. Attrition: Each year, more viewers move to the 50+ demo, and most are not replaced by incoming 18-year-olds.

    3. Supply vs. Demand: A few years ago, it seemed that the supply was too great; when four soaps were cancelled in rapid succession, some of the remaining soaps experienced a ratings spike. If the supply is once again too great, I hope that the networks will consider 30-minute options for Y&R, Days, and GH, rather than resorting to cancellation.

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    Sean Phillips
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    #1202166066

    Another way to analyze would also be looking at the overall daytime lineups of each net. For example are the ratings also down for The View, Price is Right, The Talk, etc?

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    FreemanGriffin
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    #1202166410

    I just don’t think these ratings are sustainable for all that much longer ): I really wish that people would embrace online soaps in a big way so that the budgets would increase and we would’t lose all soaps. The quality of the online All My Children and One Life To Live was very high but the budgets were enormous. Both were 25 minutes instead of an hour with ads.

    I have been watching The Doctors; I have watched every episode from December 1967 through April 1974. I occasionally will watch other soaps online that are available on YouTube but it makes a huge difference if the episodes are in sequential order (The Doctors, Another World, As the World Turns, Ryan’s Hope and The Edge of Night); the other soaps aren’t in order so it’s harder to just pick an episode at random. This helps satisfy my need for soaps!

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    EmmyLoser
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    #1202166858

    Yeah, I think there’s a lot to consider, as you guys have said. I’d be curious to see the overall levels of attrition of network viewership across the board and compare that with the overall daytime slate and with the soaps in particular. It would also be interesting to look at trends over the last five years or so, basically since that run of cancellations a while back. Was there an immediate spike because viewers flocked to other soaps followed by steady decline? There’s not really a way, as far as I can see, to reliably track quality, so it would be hard to tie that to viewership changes, but it would be easier to look at significant events and see how that has impacted viewership in the short and longer terms (changes in headwriter or executive producer, big name returns, etc.). GH had kind of a perfect storm after OLTL was cancelled — viewership went up, but how much was attributable to viewers coming over from OLTL vs. excitement that a new HW/EP were coming in vs. the returns that change implemented vs. improved quality of the show and so on.

    I read an article a month or two ago about the waning importance of ratings for the traditional networks. Shows are finding other revenue streams, and I wonder to what extent that could apply to soaps. Sure, these numbers looks abysmal, but there are shows in primetime that are being renewed with ratings that are no better, even on the big four networks. Whether numbers like these are sustainable is as much as matter of perception of what these numbers represent as anything else. I wonder how much the shows are being helped by discussions of the shows on social media, for example, or the ad revenue from viewing online. B&B is, as far as I understand, still doing great internationally, which makes it seem like the safest property. Both Y&R and B&B must be getting something worthwhile from the same-day re-airings on Pop. GH has a streaming agreement with, I believe, Hulu, which helps to boost them a bit. NBC said it was thrilled with the numbers it was getting from online views of DAYS, and have started making the show available on their site later the same day, which means anytime you go to the episodes section of the NBC site, a DAYS episode is prominently featured. I get the impression that’s going well for them still, but I don’t know that for sure. (My supporting evidence is about as strong as the murder case against Sonny Kiriakis, haha.) The networks also seemed to have tried and failed to find replacements that would do any better, particularly ABC.

    It would be really interesting to take a deep dive into some of these numbers and really get a sense of the trends over the past half decade.

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    robbalto
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    #1202174011

    It is interesting to consider that online viewership may be providing revenue for the networks. But without any data, we cannot really assess the significance of it.

    It would be interesting to compare the decline in soap viewers to other daytime fare or even to prime time. I am focusing only on the soaps because I do not know where to get any other info. I found the soap rating info on Soap Opera Network (tried to share the link but it didn’t show up on the actual post).

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    robbalto
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    #1202176800

    This time I thought I’d compare the weekly ratings from this week to two years ago.

    Ratings for the W18-49 Demo:

    July 25-29, 2017
    Y&R .77
    B&B .61
    GH .59
    Days .44

    July 27-31, 2015
    Y&R 1.26
    B&B .95
    GH .7
    Days .72

    Loss
    Y&R -39%
    B&B -35%
    GH -16%
    Days -39%

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    robbalto
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    #1202185176

    This time I compared the weekly viewers in the w18-49 demo from this week to three years ago.

    W 18-49 Viewers, July 31 – Aug 4, 2017

    Y&R 453,000
    B&B 384,000
    GH 379,000
    Days 319,000

    W 18-49 Viewers, July 28 – Aug 1, 2014

    Y&R 722,000
    B&B 601,000
    GH 575,000
    Days 529,000

    Loss
    Y&R -37%
    B&B -36%
    GH -34%
    Days -39%

    http://www.soapoperanetwork.com/2014/08/ratings-good-week-days

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    robbalto
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    #1202200536

    Days made a noteworthy jump in the ratings this week. This is the first significant uptick since Ron Carlivati’s material started airing. Let’s hope this trend continues.

    The first set of ratings represents the most recent W18-49 demo rating; the second set is the same demo from last summer.

    August 21 – 25, 2017
    Y&R .71
    B&B .54
    GH .54
    Days .52

    August 22 – 26, 2016
    Y&R .98
    B&B .86
    GH .65
    Days .63

    Total Loss
    Y&R -27%
    B&B -37%
    GH -17%
    Days -17%

    http://www.soapoperanetwork.com/2017/08/ratings-bb-gh-hit-new-lows-women-18-49-demo

    http://www.soapoperanetwork.com/2016/08/ratings-yr-week-2

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    robbalto
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    #1202210418

    The first set of ratings represents the most recent W18-49 demo rating; the second set is the same demo from last summer.

    August 28 – September 1, 2017
    Y&R .65
    GH .6
    B&B .52
    Days .52

    August 29 – September 2, 2016
    Y&R .95
    B&B .78
    GH .65
    Days .58

    Several noteworthy aspects of the latest W18-49 ratings.
    1. Days maintained its ratings from the previous week. That might not sound like a big deal, but it is actually good news. After a big spike, soaps often crash the following week; but Days maintained its increase, which puts it in a much better position than it was several weeks ago.
    2. GH surpassed B&B for the #2 spot. In fact, B&B has dropped to the point that it actually tied with Days this week. Whereas there used to be a significant gap between B&B, GH, and Days, they are now relatively close in ratings.
    3. Y&R has lost a lot of ground. It used to have a big lead over the other soaps, but now its lead is not that strong. However, it is worth noting that Y&R still maintains a significant lead in total viewers and households.

    Soap Opera Network updated their ratings archive and it is now much more user-friendly. You can access it by scrolling to the bottom of this week’s ratings.

    http://www.soapoperanetwork.com/2017/09/ratings-new-low-bb-yr-w18-49-viewers

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    robbalto
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    #1202215733

    The first set of ratings represents the most recent W18-49 demo rating; the second set is the same demo from last summer.

    September 4-8, 2017
    Y&R .72
    GH .64
    Days .56
    B&B .53

    September 5-9, 2016
    Y&R .85
    B&B .71
    GH .67
    Days .59

    Some noteworthy aspects of this week’s ratings:
    1. General Hospital remains in second place.
    2. The upward trend continues for Days. Back in July, Days had dropped to .44, so this is a significant jump.
    3. In a relatively short time period, B&B has dropped from 2nd to last place in this demo.
    4. The rank for soaps in total viewers and households still has Y&R and B&B as the two most-watched soaps.
    5. Will the returns of Chandler Massey and Steve Burton impact the ratings for Days and GH? Perhaps, although the return of Kimberlin Brown has not helped B&B.

    https://www.soapoperanetwork.com/2017/09/ratings-week-september-4-8-2017

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    Sean Phillips
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    #1202216943

    They’ve put a significant promotional push to Steve’s return so there should be at least a temporary bump.

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    EmmyLoser
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    #1202217018

    People certainly know he’s showing up. I could hardly care less about Burton’s return and even I know exactly what day he’ll be arriving. If they don’t get much of a reaction on that, it’ll be proof that the audience doesn’t really care about that return.

    It’s interesting how far B&B has dropped in such a short time.

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