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Academy Updates Campaign Rules for 87th Oscars

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  • babypook
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    #155547

    Academy Updates Campaign Rules for 87th Oscars

     

    June 25, 2014 | 11:18AM PT


    Awards Editor@timgray_variety

    The Academy of Motion Picture Arts & Sciences has updated its campaign rules, with the most significant changes in the music category.

    The revised rules, available at oscars.org/regulations, state that “Music branch members may not contact other music branch members to promote the nomination of their own song in any way, including via mail, email, telephone or social media account.”  Additionally, music branch members may not attend any special live performances of eligible songs unless attached to a screening.

    The decision came at Tuesday’s board meeting. The group annually listens to recommendations from various committees and makes rulings based on events from the previous awards season. The Acad’s clarification on campaign rules was no doubt spurred by the disqualification this year for the “Alone Yet Not Alone” song nomination (Variety, Jan. 29).

    Composer Bruce Broughton had sent an email to 70 of the music branch’s 240 voters, pointing out that his song was #57 on a DVD that contained clips of all 75 eligible songs. He said “Alone Yet Not Alone” was a small, independent faith-based film and might be overlooked. Broughton, a former music-branch governor and current member of the executive committee, wrote the music and asked for their consideration in the email, attaching his name to it. The music branch toppers decreed he had broken no rules, but in late January, the board decided otherwise and revoked the nomination.

    Most Academy people contacted by Variety felt there was nothing malicious in Broughton’s move. But in a statement at the time, Acad president Cheryl Boone Isaacs made clear that someone who’s a former governor and current exec committee member cannot “personally promote one’s own Oscar submission” because it “creates the appearance of an unfair advantage.” So the updated rules are clarifying and underlining the previous regs.

    The Oscars will be held Feb. 22, at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries and territories worldwide.

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    babypook
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    #155549
    June 25, 2014 | 11:16 AM
     
    New regulations come on the heels of the unprecedented disqualification of a song nominee earlier this year
    Full story at TheWrap
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    ETPhoneHome
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    #155550

    While I wasn’t totally on board with disqualifying it once nominated, I am glad that they are taking preventative measures for the future. I just wonder if the same rules now apply for the other categories, because it is probably a major campaigning strategy to give something your personal stamp of approval. That’s just speculation though.

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    outsider
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    #155551

    So we know that the rule about not contacting other music branch members is a response to the “Alone Yet Not Alone” controversy, but what about the other rule? I feel like “music branch members may not attend any special live performances of eligible songs unless attached to a screening” is a response to specific events and not just a general observation. Didn’t “Happy” have some special “for your consideration” live performances or am I imagining things?

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    BIGMONEY
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    #155552

    The same rules should apply to all categories.   i.e( Best Actor, Best Actress, Best Supporting Actor Best Supporting Actress)

    Some of those last year nomination were questionable.

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    JayDF
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    #155553

    Questionable how?  By breaking rules?

    The same rules should apply to all categories.   i.e( Best Actor, Best Actress, Best Supporting Actor Best Supporting Actress)

    Some of those last year nomination were questionable.

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