People that know me in these boards know I was not the biggest fan of Carol. I felt it was beautifully filmed, impeccable designs- but left me feeling empty. It’s also a movie worth seeing a second time. I can still appreciate Cate Blanchett and Rooney Mara, as well as the solidarity Todd Haynes finds while telling the simple story.
Why was the movie not released properly? It barely got 74 theaters, and by then it was March! I understand movies trickle out early for awards season, but this could have at least gotten 500 theaters. It did manage to still gross $12 million domestically, and $40 million worldwide. I don’t quite grasp the logistics when it comes to how much it costs to release a movie in more theaters. But it does seem strange that with big names like Blanchett and Mara, plus the period piece angle, this movie didn’t get more theater counts. It might have helped it earn that Best Picture nomination it missed out on. After sweeping the Golden Globe nominations, surely the distributors would have given it a push.
So what happened? And is this normal with other independent gems? I’m sure it is, but I would like to know more about how it works.
Interestingly- many of my friends who are not into the Oscar game like we are, saw Carol and really liked it. I think modern audiences would have appreciated it. It’s ironic how this movie seems to play better post-theatrical release, yet box-office smash Gravity (a movie I loved), has gotten arguably the worst post-theatrical reviews I’ve heard from regular moviegoers.
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FYC: Derbyite of the Year, 2017
Todd Haynes movies are niche. And a wider audience can appreciate them on home video.
Gravity is a sensory experience. And without a flamboyant home theater setup the hoopla over the movie will seem like much ado about nothing.
Indeed, 790 is about all a Todd Haynes lesbian melodrama is ever going to muster in terms of screens. Far From Heaven couldn’t even crack 300 back in the day.
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Let’s hope that time plays as a major factor in appreciating this film, which imo, is a marvelous one. Sometimes, that’s all it takes.
“People that know me in these boards know I was not the biggest fan” of Gravity. I likely will never stop mocking this overwrought, over-hyped piece of techno babble.