(I’m quite new to this website and movie buffing so I don’t really know how this all works haha.)
You know the saying “the customer is always right”, well is the audience always right”? I just wanted to pose the question since obviously we can’t vote for the winner but we all as a whole have opinions about who SHOULD win. When Jennifer Lawrence won the BAFTA (undeservedly Goddamit!), I saw on tumblr and there was an outcry saying that Lupita was robbed again. And with all these awards shows people obviously go on Twitter and places like that to talk about it. Now from my research, if the people of Twitter and tumblr had their way this would be a cakewalk for Leo DiCaprio. All I see is “if Leo doesn’t win [insert intention of mudering someone or being done with humanity]”. Since the majority of people aren’t as into this whole Oscar rat race as we are sometimes their opinions are worthless. People who say things like “I didn’t watch American Hustle but I still think it should win Best Picture” don’t count (and most people don’t even really care enough to watch BP noms until after the ceremony anyway). But people who are really invested in this are how we define who gets snubbed. The Academy often gets it wrong in our opinions. Is it the older members’ faults for being “out of touch” (and often biased/anally pc/dipolmatic/just cowardly)? Or is the hype sometimes not in line with what The Academy is really thinking? (For example, if/when American Hustle loses I’m side-eyeing the heck out of all of you).
Anyway, please chime in! You guys know more about this stuff than I do.
First of all, you’re mistaking social media for public awareness. For example Benedict Cumberbatch might be one of the most popular celebrities on Twitter and Tumblr, and yet most of the public have no idea who he is even.
Second, Leo has become a poster child for Oscar snubs on the internet. Most people root for him because of the memes that have been created in honor of that.
Third, in my experience Tumblr is one of the most socially active and yet socially misguided social media sites right now. Of course there will be an outcry when the popular white actress wins over the lauded African American one.
There’s a certain correlation of course, but not necessarily in the way you imagine.