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MTV Rebooting Movie Awards (Thank God!!)

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  • Cordell Martin
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    #61049

    MTV Rebooting Movie Awards With ‘Academy’ Voting (Exclusive)

    6:00 AM PDT 4/25/2012 by Marisa Guthrie

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    The annual show adds new categories, a voting academy of industry professionals and indie pop band fun. as one of three musical acts.

    A portion of this story originally appeared in the May 4 issue of The Hollywood Reporter.

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    The MTV Movie Awards is classing up its act.

    For the venerable celebration of Hollywood’s 21st edition in June, multiple awards categories have been dropped, a few others added, and the network has installed an “academy” of actors, producers, agents and other industry insiders to vote on nominees, including a “breakthrough performance” award voted on by directors. Although the network won’t reveal voter names, the panel strategy is similar to the one used for the annual Video Music Awards and is designed to broaden the nominees and winners and lend some credibility to an event that has been criticized as merely a venue for Hollywood to promote its summer blockbusters. Voting begins May 1 and will be voted by fans, though as usual, viewer voting for the night’s top award —“movie of the year”—continues through the live show on June 3 from the Gibson Amphitheater in Universal City.

    PHOTOS: MTV Movie Awards’ Craziest Moments

    “We want to make sure some of the unexpected, smaller, quirkier films have a chance,” says MTV president Stephen Friedman, who adds that the Movie Awards is still a hit with its core viewers (last year’s show pulled in 4.5 million viewers, registering its largest teen audience since 2004). “But it wasn’t growing the way we want it to,” he notes.

    While the now-iconic “best kiss” and “best fight” awards aren’t going anywhere, new categories this year are designed to deepen the movie-music connection. For instance, the “best music” award will go to the song that is most effectively used in a scene. It’s meant to honor all of those unsung music supervisors. Others will celebrate acting, not merely popularity, such as “best on-screen transformation,” which will be handed out to the actor who disappears into a role (think Meryl Streep in The Iron Lady orMichelle Williams in My Week with Marilyn). Of course, others – “best on-screen dirt-bag” – are just meant to be fun.

    Jesse Ignjatovic, veteran producer of last year’s VMA’s (which notched a franchise best with more than 12 million viewers), will helm this year’s Movie Awards for the first time, taking over from Mark Burnett. MTV also will up the musical performances with headliner fun. performing their hit “We Are Young” over a video montage of party films from Animal House to Old School to this year’s Project X.

    PHOTOS: MTV Movie Awards Red Carpet 2011

    “It’s not just about bringing more music to the show,” says Ignjatovic. “It’s about integrating music and movies.”

    “My twin passions are movies and music,” he adds. “To me, going to a movie is much like going to a rock concert; it’s a communal, shared experience. And I thought I could bring what I do in the music space to the movie space.”

    That includes big production numbers and a 58-by-32-foot video screen ringed by lasers to create an amphitheater effect. “It focuses the whole proceedings of the night around film,” he says.

    But the revamped Movie Awards will not sacrifice the satirical bent and mischievous pranks it has become known for (remember Sacha Baron Cohen lowering his naked rear onto Eminem in 2009?). “Full frontal male nudity was big this year,” Ignjatovic says, citing multiple 2011 films including Hangover Part II and Michael Fassbender’s Shame. “I think we need to embrace it as a moment.”

    New Categories for 2012

    Best Music
    Best On-Screen Transformation
    Best Gut-Wrenching Performance
    Best Cast
    Best On-Screen Dirt Bag

    Retired Categories from 2011

    Best Villain
    Best Scared-as-Shit Performance
    Best Jaw Dropping Moment
    Biggest Badass Star
    Best Line from a Movie

    Reply
    Oscarluver30
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    #61051

    I like the new categories but I will miss Best Villain.  Maybe now we won’t see Twilight win Best Movie for the umpteenth time!!

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    4hartthreat
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    #61052

    I like the new categories but I will miss Best Villain.  Maybe now we won’t see Twilight win Best Movie for the umpteenth time!!

    That was my first thought when I saw the headline. But then I read the article. The winners will still be fan voted. And do we really think MTV will allow the latest Twilight movie to not get a nomination? All this will do is throw in a few more interesting nominees who have no chance of ever winning.

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    Morgan Henard
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    #61053

    This is all good, but I don’t see the need to eliminate Best Villain. That category has been a part of the ceremony and has provided some great winners and nominees over the years. Hell, Meryl Streep only has one MTV Movie nomination and it was in Best Villain at the 2007 ceremony for The Devil Wears Prada (lost to Jack Nicholson for The Departed). I also wish they would have two Breakthrough categories like they used to, Breakthrough Male and Breakthrough Female. 

    -Morgan 

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    Tye-Grr
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    #61054

    Well, at least they’re trying something different. Despite the grotesque ‘Twilight’ love every year, they’re usually a fun show.

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    Carbon Based Lifeform
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    #61055

    Umm, who cares?! Any show that showers awards on the likes of TWILIGHT SAGA is a joke.

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    Guest2014
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    #61056

    Brilliant move on MTV’s part.  They realize that the Oscars are vulnerable, that they’re losing credibility with the public, and realize 2 of their last 3 best picture winners are the least-seen and second-least seen BP’s at the domestic boxoffice in American movie history.  The opportunity is there to bring in those viewers and moviegoers who feel disrespected and disenfranchised by AMPAS (the LA Times’ expose of its membership only adding fuel to it). It’s an encouraging first step and a necessary one.  

    Preliminary nominees should be out within the next 10 days (20 per category to be whittled down to five). 

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    Carbon Based Lifeform
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    #61057

    Brilliant move on MTV’s part.  They realize that the Oscars are vulnerable, that they’re losing credibility with the public, and realize 2 of their last 3 best picture winners are the least-seen and second-least seen BP’s at the domestic boxoffice in American movie history.  The opportunity is there to bring in those viewers and moviegoers who feel disrespected and disenfranchised by AMPAS (the LA Times’ expose of its membership only adding fuel to it). It’s an encouraging first step and a necessary one.  

    Preliminary nominees should be out within the next 10 days (20 per category to be whittled down to five). 

    Really, Paul? Really? So you agree with these MTV Movie Award Best Movie winners?

    2005 – NAPOLEON DYNAMITE
    2006 – WEDDING CRASHERS
    2007 – PIRATES OF THE CARIBBEAN: DEAD MAN’S CHEST
    2008 – TRANSFORMERS
    2009 – TWILIGHT
    2010 – TWILIGHT SAGA: NEW MOON
    2011 – TWILIGHT SAGA: ECLIPSE

    So does this mean that you will be on board with TWILIGHT SAGA: BREAKING DAWN PART 1 winning Best Movie this year?!

    I think your argument is ridiculous, even by your standards.

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    Miss Frost
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    #61058

    The show has quickly became a joke. In the past there was actual good winners, but now that they have given that piece of shit series a full sweep 3 years in a row, they have lost all credibility.
    I did only watch last year since Emma Watson made an appearance lol.

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    Djoko
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    #61059

    If fans are still voting for this then they’re still going to be a joke; “Twilight” will win again. As for the VMA’s, don’t the fans also vote for that, which is how Katy Perry beat Adele for Video of the Year?

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    GhostOrchid
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    #61060

    Well, they had some great picks for best movie in their early years. Pulp Fiction, Seven, Titanic, Matrix, Gladiator or the LotR triology.
    It’s really a shame that the Twilight movies are in the same category awarded….

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    Junk
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    #61061

    Great move, I’ve always enjoyed this show, and now I’m even more excited for this year’s show.
    On-Screen Transformation and Gut-Wrenching performance look intriguing, although I hope it doesn’t shape up to be the usual MTV fare and nominate Robert Pattison et al for their blew my mind tranformations and ‘gut-wrenching’ performance.. As said by the guy in the article, hope this also means movies not watched by the regular tweens also get in. Although I’d doubt Meryl Streep or Michele Williams would be crying their hearts out if they don’t hear their name being called out.
    And the Best Music category will be a dud I’m sure. I don’t think normal people really care about the scoring and overall soundtrack, and will just be another reason to vote for big movies and big pop stars who sing in them.

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    outsider
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    #61062

    For what it’s worth, according to their press release the Best Music category “will allow fans to vote for a specific movie moment when the perfect song played during the perfect scene”. Does anything come to mind?

    Isn’t Best On-Screen Dirt Bag a sillier name for Best Villain?

    Nominations will be announced on Tuesday, May 1.

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    Junk
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    #61063

    Does original or adaptated songs matter? Come to think of it, I Loved the use of the song in Moneyball’s last scene. Also, probably my favorite soundrack of 2011, The Descendants’ use of the traditional Hawaiin music was apt and wonderfully put together. Also, The Help’s, The Living Proof. Also both the nominated songs from Rio and The Muppets. Muppets could do with a couple more with Life’s a Happy Song and (if eligible) The Rainbow Connection. 

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    Cordell Martin
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    #61064

    Hey atleast Viola Davis can have a chance in getting a nomination for Best Gut-Wrenching Performance!!!!!

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