July 18, 2014 at 5:31 pm #156534
Fox has its Miracle Mop project Joy with Jennifer Lawrence and director David O. Russell and now Sony Pictures’ has its Tupperware project. What’s next? Windshield wipers? Oh, wait, they made that movie already.
Sony acquired author Bob Kealing’s non-fiction bookTupperware Unsealed for Sandra Bullock to star as the marketer extraordinaire behind the launch of Tupperware and its famous parties that made the storage product a household name and into the multi-billion company it still is today. Tate Taylor (The Help, Get On Up) will adapt, produce and direct this fun story about a divorcee from Detroit who convinced a plastics inventor to let her go crazy marketing a good product which, up until then, was getting little attention from consumers.
David Hoberman and Todd Lieberman of Mandeville Films, who packaged the project, will also produce. The story centers on Brownie Wise, the female marketing entrepreneur behind the rollout of the Tupperware brand and the reclusive Massachusetts inventor named Earl Tupper. The product was developed in late 1940s but it wasn’t until Wise stepped in that the product really took off. Wise was as savvy a businesswoman as they come and, in fact, was the first female ever featured on the cover of Business Week magazine. The Tupperware business (who doesn’t have this in their kitchen?), is still going strong today.
The story will focus on Wise’s start and include the clashes that she had with the company founder Tupper that led to her leaving the company. Tupper had hired Wise in at his company in 1951 but there was friction between them after she started getting so much public attention for her nationwide Tupperware parties. He later fired her after other companies showed an interest in buying him out. Apparently Tupper believed that having a woman executive would make the company less attractive to corporate suitors. As projected sales headed to $100M, he sold the company for $16M and gave Wise an insulting pittance of only $35,000.
The project went out to studios earlier in the week and Sony emerged the victor this afternoon. Other producers on the project will be Tom Shelly of Steele Mill Productions and Taylor through his Wyolah Films. John Norris and Alex Young will serve as executive producers.
Hannah Minghella, president of Production for Sony will oversee the project for the studio along with Andrea Giannetti. Bullock and Taylor are represented by CAA. Hoberman and Lieberman are represented by WME. Shelly is represented by WME and attorney David Colden.
Taylor is no stranger to the biopic genre. His next picture is Get On Up which he co-wrote, directed and produced; it tells the life story of iconic singer James Brown. The filmmaker’s The Help was nominated for four Oscars two years ago, including for Best Picture. Octavia Spencer won for best supporting actress. Taylor is also behind the Netflix series Grace & Frankie which stars Jane Fonda and Lily Tomlin. He plans to direct the pilot and executive produce the series, along with Paula Weinstein and co-creators Marta Kaufman and Howard Morris.July 18, 2014 at 5:53 pm #156536
We have to go back fifty thousand years or more to be able to not find this attitude…..July 18, 2014 at 6:08 pm #156537
From Gravity to this… wtfJuly 18, 2014 at 8:19 pm #156538
From Gravity to this… wtf
Not much difference in the talent requirementJuly 18, 2014 at 8:23 pm #156539
I wonder just how far the film will go in influencing our attitudes (positively) fowards plastics? Can Sandra do that I wonder? (yup)July 18, 2014 at 8:36 pm #156540July 18, 2014 at 8:57 pm #156541
This at least sounds remotely more interesting than the wondermop movie. And honestly I enjoyed The Help much more than SLP or AH so plus all aroundJuly 18, 2014 at 9:34 pm #156542
Too cute! That Tate Taylor is carving out quite the niche for himself with these simple-scale period features. This pairing is sure to pay off for Sony.July 18, 2014 at 9:48 pm #156543
Too cute! That Tate Taylor is carving out quite the niche for himself with these simple-scale period features. This pairing is sure to pay off for Sony.
Sandra’s box office is undeniable. I wonder if Allison Janney, Octavia Spencer, or Melissa McCarthy will make an appearance here?
I love the Tucci mention. He’d be great.July 18, 2014 at 11:37 pm #156544
This at least sounds remotely more interesting than the wondermop movie. And honestly I enjoyed The Help much more than SLP or AH so plus all aroundJuly 19, 2014 at 2:25 am #156545
This doesn’t sound appealing on paper but Sandra Bullock has a special ability to make things way more interesting than they really are.July 19, 2014 at 5:26 am #156546
This sounds………..odd. I’m guessing this one I’m going to skipJuly 19, 2014 at 6:54 am #156547
This 2010s decade biopics list is getting more and more absurd as years go by.July 19, 2014 at 10:37 am #156548
This doesn’t sound remotely interesting but Sandra still getting major leading roles as she hits her 50’s is pretty awesome.