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What Happened to Edge of Tomorrow?

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  • babypook
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    #178254

    Edge of Tomorrow opened to wide, critical acclaim. It currently has an RT rating of 90%; it has an aggregate score of 77.5 with metacritic. Although the Academy has ignored it, other Awards groups did not, making top ten on many Critics lists.

    Box Office: $370

    It has barely made it’s monies back.

    This one had a huge budget, ala Jupiter Ascending, but without the easy derision.

     Was it the marketing? The competition? The genre?

    What happened?

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    ETPhoneHome
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    #178256

    The Marketing is what killed it. The trailer made it look awful, and I think that people who didn’t like Oblivion were wary of this one. I enjoyed it, and recommended it to people I know, but even word of mouth couldn’t build enough excitement for it.

    Come participate in this year's Goldderby Rankings! http://www.goldderby.com/forum/movies/2017-goldderby-rankings/

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    Tyler [Last Name]
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    #178257

    Wait until the Saturn Awards… it’ll make a killing!

    FYC: Ready Player One. Sound Editing, Sound Mixing, Visual Effects, Original Score, Production Design, Director and BEST PICTURE (make it happen Oscars!!)

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    Malick
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    #178258

    Tom Cruise! And I say this as someone who REALLY appreciates the guy.

    Hollywood has a discernible short-term memory, yet they sure are hung up on Tom’s past actions (some are unsubstantiated).

    For example:
    – his failed relationships (“forces” various woman to be with him) 
    – his sexuality (rumored to be gay)
    and
    – his religion (Scientology is considered “weird” by the American public)

    In my mind there is no reason why ‘Edge’ couldn’t have garnered a nomination for adapted screenplay and
    supporting actress (emily blunt).

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    Actriz
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    #178259

    If I recall correctly it also opened against Maleficent and 22 Jump Street. That + terrible marketing probably spelled box office doom.

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    Etchie
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    Nov 8th, 2013
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    #178260

    The TITLE sounds GENERIC, Not Distinctive and Not Edgy enough to entice.

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    KyleBailey
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    #178261

    What happened was the critics hyped this thing to be really good and it wasn’t. It was a lesser version of the great Source Code a few years ago 

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    Anonymous
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    #178262

    I think it is an amazing movie, and probably better than most Oscar contenders. It wasn’t about important Hollywood stuff, so it didn’t have a chance, obviously.

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    Gone_Guy
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    #178263

    It opened on June 6 to $28.8 million. The Fault in Our Stars opened the same date to $48 million. That still blows my mind and always will. 

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    Atypical
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    #178264

    ^^^ The Power of St. Shailene, duh lol.

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    PJ Edwards
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    #178265

    A couple of things: First the marketing downplayed the fun of it. It made it look like just another generic action movie. But the other thing that failed it was that it was just another generic action movie. It had all the basic beats of a Tom Cruise film complete with the “happy” ending. 

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    harposboy
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    #178266

    That title killed it.

    You could attach that title to anything (a romcom, a sports flick, a
    horror movie, a musical….) and it would fit it in some way. That’s how
    bland it is.

    A meaningless string of words that evaporated from memory as soon as one heard or read them.

    It’s no coincidence that the blu ray and digital releases hide the title and position it as “Live. Die. Repeat.”

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    Gone_Guy
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    #178267

    That title killed it.

    You could attach that title to anything (a romcom, a sports flick, a horror movie, a musical….) and it would fit it in some way. That’s how bland it is.

    A meaningless string of words that evaporated from memory as soon as one heard or read them. 

    It’s no coincidence that the blu ray and digital releases hide the title and position it as “Live. Die. Repeat.

    Ooh, now that would have been an awesome title! 

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    babypook
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    #178268

    Ok so the competition, bland title, Tom himself (although his films have grossed well over 3 billion dollars), not for everyone, and poor marketing hampered its’ box office. It’s possible that the public perceived this as a flop, with the reviews being incidental for them, so they stayed away.

    Edge of Tomorrow, Live, Repeat, Die, makes my top ten Best Films for 2014. It’s a dazzling mix of special effects, intelligent screenplay, bravery and courage, hope, action, and a well crafted film. And I liked the performances, by Blunt and Cruise, and also the supporting players, some of whom gave extended cameos.

    And it’s a nice change from conventional story-telling, in a genre which I happen to lean towards, especially the good ones.

    This is what happened to Cloud Atlas. That, was probably my favorite film of the year.

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    Lion of Panjshir
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    #178269

    Loved Edge of Tomorrow. Deserved some love in a few craft categories. 

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