Why didn’t The Impossible get more Theater counts?

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  • Jason Travis
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    #81382

    I’m slightly confused why The Impossible failed to gnar more then 15 theaters in America. As a disaster drama, surely this would have earned some money if it had gotten at least 1,000. It’s gross is under a million dollars and this is supposed to be excellent, and earn Naomi Watts her second Oscar nod.

    Can anyone break it down in the simplest terms- this isn’ the only movie that gets treated this way. I recall quite a few films that were given Oscar hoopola but weren’t released properly, causing them to get terrible returns. At least over seas the film has made around $70 million. Any insight into this? 

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    Scottferguson
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    #81384

    This should of course be in either the box office or Impossible thread, but to answer the question –

     because Lionsgate didn’t want more this week.

    Why?

    The film opened OK in multi-city limited release, but not great.

    Adding this week, modestly, gives a chance for wider word of mouth in advance of the Oscar nominations this Thursday.

    Assuming she is nominated, and there were promising results this weekend, then they can go far wider next week or after.

    The people who makes these business decisions know what they are doing usually. I trust their judgment on this.             

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    Jason Travis
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    #81385

    I wasn’t discounting the people that make the decision, I was just curious because its odd which films they choose to release wide and which ones they choose to open to very limited theaters, sometimes never allowing full counts.

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    allabout oscars
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    #81386

    With the nominations coming this week, a week earlier than last year…
    if you get a nomination, then you have an extra week of promotion
    and maneuvering for votes…anything can happen…

    I found The Impossible bland and tedious and a bit unbelievable
    regarding actual events…the formula worked for the sappiness of the film..
    Watts was very good in a limited role…getting wet, dirty, crying, undergoing surgery, etc….
    but this is not oscar worthy..IMO…

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    Riley
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    #81387

    This should of course be in either the box office or Impossible thread

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    Jose Manuel Garcia
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    #81388

    And another big problem is that It is a Spanish Movie 

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    Scottferguson
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    #81389

    Nobody is aware of it being a Spanish movie anymore than they were aware Taken or Taken 2 were French movies. It more likely has to do with it not being a particularly unique or original film for theaters.

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    PJ Edwards
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    #81390

    It’s in 572 theaters right now, not 15 and more expansions to come. 

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