November 21, 2015 at 10:45 am #414023
After a day on sale, forecasters say ’25’ could sell at least 2.5 million in its first week in the U.S.
After one day on sale, Adele‘s 25 appears set to break *NSYNC‘s long-standing one-week Nielsen-era U.S. album sales record of 2.42 million sold, according to industry forecasters. Sources say the set is on track to sell at least 2.5 million in pure album sales in its first week, and sold more than 900,000 copies alone through the iTunes Store on its first day of release.
25 was released on Nov. 20 through XL/Columbia Records. It’s Adele’s third studio album.
*NSYNC currently owns the single largest sales week for an album since Nielsen Music began tracking point-of-sale music purchases in 1991.
*NSYNC’s No Strings Attached debuted with 2,416,000 sold in the week ending March 26, 2000. No Strings Attached has since remained the only album to sell 2 million copies in the U.S. in a single week.
Nielsen Music’s tracking week runs Friday through Thursday each week, so 25‘s first week will conclude on Nov. 26. Billboard is scheduled to report 25‘s debut week sales on Nov. 29, once Nielsen has finished processing its weekly data.
Before 25‘s release, it was reported that the album shipped 3.6 million physical copies to retailers. In addition, sources were forecasting 25‘s CD configuration to sell 1.5 million in its first week, while its digital edition could move another 1 million (meaning, its first week might be at least 2.5 million in total).
Now perhaps the question is: How much bigger can 25 get? Will it blow past the 2.5 million threshold? Can it hit 3 million? And what will 25 sell in its second and third week? Could it become the first album to sell a million copies in more than one week?
If 25 sells as expected, it will become the 20th album to sell at least a million copies in a single week in the Nielsen era. It would also instantly be the largest selling album of 2015 in total, surpassing the sales of Taylor Swift’s 1989, which has sold 1.74 million this year (through Nov. 12).
25 is also on course to debut at No. 1 on the Billboard 200 albums chart (dated Dec. 12), which would give the diva her second No. 1. She first led the list with her last album, 21, which spent 24 nonconsecutive weeks atop the list — most weeks at No. 1 for an album by a woman. 21 has sold 11.23 million copies in the U.S., and is the tenth-largest selling album of the Nielsen era.November 21, 2015 at 2:11 pm #414025
Platinum in one day! Slay them, Queen!November 21, 2015 at 6:45 pm #414026
That’s crazy good for herNovember 22, 2015 at 11:15 am #414027
ADELE: BYE BYE BYE, RECORD BOOKS
Adele is now on track not just to break the existing record for first-week sales (NSYNC‘s 2.3m), but to smash it to dust. The current projection for the debut of her new XL/Columbia set, 25, is 2.5-2.9m.
Could even this astronomical number be a conservative estimate? Will last night’s SNL performance push her still further into the stratosphere? How huge is huge?November 22, 2015 at 1:35 pm #414028
Since this won’t happen again in a long time, if ever…might as well keep posting these:
ADELE’S 25 IS ON FIRE: 1.9M SOLD IN JUST TWO DAYS IN THE US
It’s fair to say this is going better than anyone dared expect.
Adele’s 25 sold a scarcely believable 1.9m copies in its first two days on sale in the US, according to early data from reliable local retail monitor BuzzAngle – and therefore obviously shifted more than 2m copies across the world in the same timeframe.
Sixty-two percent of these US sales (around 1.18m) were digital downloads, says BuzzAngle – after Adele and her Stateside label Columbia (Sony) notoriously decided not to put the album on streaming services such as Spotify.
Of the 38% of US sales (722,000) on physical formats, 98% were on CD, with 2% on vinyl.
25 shifted 900,000 copies on US iTunes alone in its first day on sale, according to Billboard.
What all of this means: it is now starting to look like a foregone conclusion that 25 will shatter the official all-time first week record for album sales in America.
That record – restricted to the Nielsen SoundScan era, which began in 1991 – is currently held by NSYNC, whose No Strings Attached sold 2,416,000 units during its opening week in March, 2000.
As for Adele’s 25, the extraordinary numbers don’t stop there.
It is currently No.1 on 106 of the 119 iTunes charts around the world, MBW understands.
The Adele At The BBC TV special, which aired on the UK’s BBC One on Friday night, officially drew in 4.54m viewers according to stats released today – an impressive 19.8% share of the audience.
As for 25’s UK sales, MBW revealed yesterday that it had shifted more than 300,000 in its opening 24 hours.
Although we don’t yet have confirmation of what happened on Saturday (November 21), the senior-level music biz execs we’ve spoken to are telling us that a 700k+ UK week one is on the cards.
Something like a phenomenon.November 22, 2015 at 1:45 pm #414029
Timberlake is going to be crying a river next Monday. That 15 year streak is over. It was fun while it lasted though. Him and *NSYNC were amazing in my opinion.November 22, 2015 at 1:45 pm #414030
Timberlake is going to be crying a river next Monday. That 15 year streak is over. It was fun while it lasted though. Him and *NSYNC were amazing in my opinion.November 22, 2015 at 5:37 pm #414031
Honey, this is no surprise to me. I stated in one of the other million Adele threads that I felt she would easily break *N’Sync’s record. A certain poster (no names mentioned) said that “It isn’t 2000 anymore and that there was no way Adele would sell that much first week.” Look who’s gagging now!November 22, 2015 at 7:05 pm #414032
Really impressive numbers. Didn’t think it was possible. I definitely understimated the digital sales. Didn’t know it wasn’t streaming either.November 23, 2015 at 12:07 pm #414033
Well hot damn!! Go gurl!November 23, 2015 at 12:48 pm #414034
Breaking N’Sync’s record today. Updated projection 2.7-2.9M
I.B. BAD: A NOVEMBER
If anyone had predicted five years ago, when the business was circling the drain, that a new artist would appear with the potential to break NSYNC’s all-time sales record of 2.4m, set in 2000—a record that was thought to be untouchable—the forecaster would have been dismissed as deeply delusional. And yet, here we are at midweek, with Adele’s 25 presently projecting to 2.7-2.9m in first-week sales, blowing past NSYNC to set a new record—indeed, the record will fall today, with three days of sales still to come this week. With track sales included, 25 is within striking distance of 3m. Just as remarkably, roughly half of the first-week numbers are coming from physical retailers. Target, with its exclusive expanded version, is leading the way, with more than half a million CDs already sold. What’s more, Adele’s bravura performance on SNL, to be followed by a Today Show appearance on Wednesday, could push these mind-boggling numbers even higher. Clearly, this is a moment of unprecedented excitement and renewed optimism for all of us in this long-beleaguered industry, thanks to one formula-obliterating visionary artist.November 24, 2015 at 4:51 pm #414035
Updated projection from Hits:
*Adele (XL/Columbia) 2.9-3.1m Sales 3-3.2m SPS
They also have an article predicting 5M by the end of the year!November 24, 2015 at 5:35 pm #414036
Get it, Adele! She just snatched everyone’s lace-front wig.November 24, 2015 at 7:00 pm #414037
Billboard now calling for 3!
Adele‘s 25 just keeps on getting bigger.
After already breaking the single-week U.S. sales record for an album in slightly more than three days, 25 is now gunning to sell 3 million copies in its first week, according to industry forecasters.
25 was released on Nov. 20 through XL/Columbia Records and is Adele’s third studio album.
After processing the first sales reports from Monday, Nov. 23, the album has already sold at least 2,433,000 in pure album sales in slightly more than three days. That sum beat the single-week record for an album since Nielsen began tracking sales in 1991, set by *NSYNC’s No Strings Attached, when it debuted with 2,416,000 in the week ending March 26, 2000.
The sales tracking week ends at the close of business on Thursday, Nov. 26. Billboard is scheduled to report 25‘s debut week sales on Sunday, Nov. 29, once Nielsen has finished processing its weekly data.