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Album of the Year

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Album of the Year
Awaken, My Love! - Childish Gambino
DAMN. - Kendrick Lamar
4:44 - Jay-Z
Melodrama - Lorde
24K Magic - Bruno Mars
  • neverkneel
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    I’ll be happy if Kendrick or Lorde wins this one.

    Worst nom is obviously Bruno Mars’ album. His previous album was better to me but there is a fact that 24K Magic is the only album among them managed to be nominated for Best engineered album non-classical and this raises his chance to win.

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    darrenc95
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    Bruno also had an excellent concert special on CBS last night that has sent his album back to the top five on iTunes.

    And his album may be the most lightweight (in terms of depth) here, but it’s not bad. They picked five excellent nominees. 24K Magic is probably my second favorite of the nominated albums, after Damn.

    If I had to rank the nominees:

    1. Damn
    2. 24K Magic
    3. Melodrama
    4. 4:44
    5. “Awaken, My Love!”

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    Xtina
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    Honey, I hope Kendrick Lamar gets the OutKast treatment (wins AOTY due to commercial and critical success).

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    Tanushree Dutta
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    Honey, I hope Kendrick Lamar gets the OutKast treatment (wins AOTY due to commercial and critical success).

    To be fair, Outkast were also competing with another rap field nominee that year in AOTY, a la Kendrick. I hope you’re right.

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    Atypical
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    #1202425799

    I’ll be happy if Kendrick or Lorde wins this one.

    Worst nom is obviously Bruno Mars’ album. His previous album was better to me but there is a fact that 24K Magic is the only album among them managed to be nominated for Best engineered album non-classical and this raises his chance to win.

    As mentioned before, this is a good sign but not fool-proof. Alabama Shakes was nodded here and won for “Sound & Color,” but lost out in AOTY to “1989.”

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    darrenc95
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    #1202425813

    To be fair, Outkast were also competing with another rap field nominee that year in AOTY, a la Kendrick. I hope you’re right.

    They also beat the bestselling album in the category (Evanescence). A Kendrick win is very possible. But Bruno Mars is very likable and has very broad appeal. It could go either way.

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    PoweR
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    There’s a possibility that Bruno misses out in AOTY but gets a makeup award in SOTY. His situation could be a lot like Beyoncé back in 2009 – nominated for two different songs in ROTY and SOTY & take SOTY for the bigger song and lose ROTY and AOTY. Ironically, SOTY is the only non-BNA award Bruno hasn’t won in the general field. He won AOTY for Adele’s 25.

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    darrenc95
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    The only thing that makes me wary about comparing Kendrick to Outkast is that Speakerboxxx/Love Below sold a LOT more than Damn, and Hey Ya/The Way You Move were much bigger than any of the Damn singles.

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    Alexandra
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    Can someone explain to me why so many people are predicting Lorde, an artist with ZERO other nominations? I assume people are considering her the “safe” choice, but I feel like that would be Bruno Mars. The Grammys could award someone with mass appeal, who is a person of color, who doesn’t have tons of profanity all over his album. I just don’t see any scenario where Lorde takes this…

    Some people think she would be the choice for pop/rock and the more ‘conservative’ voters, but Bruno is a former Pop Vocal Album winner.

    Lorde would get the rock/alternative support. She gets more airplay on rock and alternative radio stations than other ‘pop’ artists, she was picked to do the Nirvana RnR Hall of Fame induction in 2014 and the David Bowie tribute at the 2016 BRIT awards and in her recent tour she has covered Springsteen and other rock artists.

    I’m not sure who ‘conservative’ voters would prefer to vote for, but it might be good to consider this:

    DAMN – all 14 tracks are explicit tracks
    4:44 – all 10 tracks are explicit tracks
    Melodrama – 6 out of 11
    “Awaken, My Love!” – one out of 11
    24K Magic – zero out of 9

    To the best of my knowledge, no album has won with multiple explicit tracks (unless it was many years ago?). If this trend continues, there are only 2 contenders.

    Yep. I said this in spring 2016 as well. Rap albums simply don’t win AOTY. Bruno is the “safe” choice so he will probably win. The only other person I see possibly winning is Lorde but that would be a major upset as a result of vote splitting. I see country voters voting for Lorde as their is not traditional country nominee this year.

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    Xtina
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    Honey, you simply cannot compare album sales from 2003 to 2017. Kendrick Lamar sold great for this tired ass sales climate.

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    darrenc95
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    Honey, you simply cannot compare album sales from 2003 to 2017. Kendrick Lamar sold great for this tired ass sales climate.

    His sales in the context of the sales climate still don’t come close to touching what Outkast did that year. Damn was huge. Speakerboxxx/Love Below was a blockbuster.

    And there’s no arguing the fact that OutKast’s singles were waaaaay bigger.

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    neverkneel
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    As mentioned above, Damn is no more the frontrunner here. Jay-Z’s nom will probably split rap votes while R&B and pop votes remain. His only AOTY nom in years and this makes people think twice before they make up their minds.

    There is no country nom in GF and country voters can change things. If they choose Lorde, she may wins this category since there is no another pop nom that would split pop votes.

    It’s incredible. A minute before the announcement of nominations, Kendrick was the absolute frontrunner and now he’s not. Melodrama and 24K Magic are the frontrunners.

    If Divide had been nominated instead of 4:44, rap votes wouldn’t have split while pop and country votes would have.

    I’ll be still waiting for Damn’s win which is my favorite among them.

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    Deivide Mitchell
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    Definitely AOTY goes to Kendrick, Jay-Z or Bruno Mars, ROTY goes to Childish Gambino’s “Redbone”, and Song of the Year stays with Jay-Z or the song “1-800-273-8255”.

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