March 21, 2016 at 3:10 pm #600375
For the past two Grammy cerimonies, we’ve seen ROTY become the most prestigious award, being handed out lastly in the night. In the past, that spot used to belong to AOTY. My question for you all is: do you agree with this?
I wonder what the academy is trying to say. Are they succumbing to the importance of singles, streaming and iTunes? I personally think this sends out a terrible message.
The most important product in music should be a cohesive, powerful, solid album. I could name countless albums that had one or two strong singles and all the rest was pure crap. Bottom line is, a mediocre artist can deliver a great single, but not a truly great album. A guy like Sam Smith is more likely to have a great single whereas Beck is more likely to deliver a great album.
But even this year, so I’m not accused of downplaying commercial success – what was a bigger achievement, Taylor Swift’s 1989 or Uptown Funk? Were they scared that Alabama Shakes could win and make the watching of the show a frustrating experience for the average viewer? Should that matter? I don’t think so.March 21, 2016 at 3:57 pm #600385
I don’t think ROTY is more relevant and prestigious in the eyes of the GP, but yeah the Academy is really pushing it.
Btw, it was kinda funny that they announced SOTY so early this year, a non-event of a category.March 21, 2016 at 5:57 pm #600425
The order of the categories being presented on the live telecast is of no importance. AOTY has always been considered “the most prestigious award.” However, all of the big four categories (ROTY, AOTY, SOTY, BNA) are equally important as they are televised every year.March 21, 2016 at 8:45 pm #600529
I’m not sure what that’s about, but AOTY will always be more prestigious, because it’s about all things combined, I mean, it’s the ALBUM, where as ROTY is just about one song- and not even its lyrics. I love ROTY, I’m just saying no matter what they do, no one’s ever going to view it as more prestigious.March 22, 2016 at 11:37 am #600629
Placing AOTY before ROTY for two years now is telling. Maybe that’s a tacit sign that at least Grammy producers value one category over the other one? The world might be moving away from albums as an entire artistic statement (save for a few major cases), but you’d think musicians in the industry would know and do better than that. ROTY will never mean “more” to me than AOTY.March 22, 2016 at 11:38 am #600631
Before 1999, ROTY was always presented last. It’s interesting that they seem to be returning that format. Album sales are at an all time low and hit singles rule the music industry so it in a way makes sense that the Grammys are presenting ROTY last.March 22, 2016 at 12:05 pm #600634
I personally think it’s a little ridiculous that they’ve presented ROTY as the final award of the night for the past 2 years. It very well may signal a ‘changing of the times’ in that the album is sadly a dying art, and singles/streaming are becoming the name of the game.March 22, 2016 at 2:28 pm #600674
ROTY used to be presented last. AOTY being presented last became a tradition the year Lauryn Hill won.
I’m not sure why ROTY is listed first on the category list, but AOTY has always been the category to win, that gets people riled up, receives the most coverage, etc.
Case in point, there was a mash-up promo commercial for the AOTY nominees this year. No other category gets that sort of recognition.
ROTY is like “Best Single of the Year” and this is a singles-driven era. Maybe they are trying to place emphasis on that. Whatever the case is, AOTY still seems to be THAT category.March 22, 2016 at 2:41 pm #600679
AotY is the music equivalent of Best Picture at the Oscars.April 14, 2016 at 10:34 pm #1201674345
AOTY is and should be the most prestigious. It is much easier to make a great single than it is to make a great complete album.