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Country star most likely to break through in general field?

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  • Daniel Montgomery
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    #412716

    There’s often at least one country artist who manages to break through in the general field. That frequently happens in Best New Artist, but it also happens from time to time in Record, Album, and Song, like Taylor Swift, Lady Antebellum, Vince Gill, and the Dixie Chicks in recent years.

    I’m not sure there was a huge crossover hit this year that matches Swift, Lady A, or the Dixie Chicks, but it’s possible someone like Kacey Musgraves could make it through. She’s the one country artist right now who I think a lot of hip non-country fans will vote for. Or maybe Little Big Town could benefit from being subject to that silly “Girl Crush” controversy where some people (who clearly didn’t listen to the song) mistook it for a lesbian anthem.

    Which country artists do you thiink have the best chance in the general field and why? 

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    Final2
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    #412718

    I’m standing by my claim that Little Big Town is gonna get in SotY.

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    james14
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    #412719

    Sam Hunt is the mostly likely GF nominee – He could sneak into AOTY (and potentially SOTY for “Take Your Time”), and will likely be the Country BNA representative.

    Little Big Town could make the SOTY shortlist.
    Kacey Musgraves could make the AOTY shortlist.

    Chris Stapleleton, Maddie & Tae, and Ashley Monroe could all surprise and take the BNA slot over Sam Hunt. 

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    TerenceFletcher
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    #412720

    Sam Hunt, Kacey Musgraves, and Little Big Town in that order of likelihood.

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    Kadu335
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    #412721

    I think Sam, Little Big Town and Kacey have the biggest chance. I wouldn’t rule Chris Stapleton out either…

    Sam is not only the biggest success story of 2015 in country music, but also has a big crossover appeal that could definitely help him get some extra votes.

    Little Big Town had the country song of the year… It was a great mainstream “breakthrough” moment for them! I could see them getting in SotY

    Kacey has a great record out (one that would definitely deserve some Grammy gold), but I guess her biggest strength is just how “hip” she seems to be within the industry outside of country, like Daniel mentioned. The kind of media coverage she gets is really pretty impressive considering how “small” of an artist she is. The exposure could definitely help her, even though I’m not convinced she’ll get a GF nomination, unfortunately.

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    moviefan61794
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    #412722

    I’m not a big country fan, but I would include “Montevallo” and “Paegant Material” among the best albums of the year. I’d love to see Kacey and Sam representing in the general fields.

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    Daniel Montgomery
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    #412723

    I’m not as plugged in to the music scene as I used to be, but how much crossover awareness is there for Sam Hunt? While lots of non-country fans know (or know of) Kacey Musgraves, I don’t really hear about Hunt unless I’m covering one of the country music awards. That could be enough for Best New Artist (Brandy Clark certainly wasn’t a household name last year), but not sure about Record, Album, or Song. He may just be a blind spot for me, though.

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    Kadu335
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    #412724

    I’m not as plugged in to the music scene as I used to be, but how much crossover awareness is there for Sam Hunt? While lots of non-country fans know (or know of) Kacey Musgraves, I don’t really hear about Hunt unless I’m covering one of the country music awards. That could be enough for Best New Artist (Brandy Clark certainly wasn’t a household name last year), but not sure about Record, Album, or Song. He may just be a blind spot for me, though.

    Well, Kacey has a pretty unique treatment in mainstream media… It’s pretty hard to compare. Sam has built an A-list status in Country Music in less than a year, but have not yet fully approached his possibilities in other formats in order to really breakout outside of country yet. His song “Take Your Time” charted on different formats and is probably this years biggest crossover country hit, but the lack of a better strategy was really crucial for the song not reaching its full potential. I guess the key word for Sam right now is “potential”… He has developed his own style and has definitely a “multi-format” appeal to get even bigger as his career progresses. I can see his new single, “Break Up in a Small Town” (www.youtube.com/watch?v=uFVtkCevv8w) becoming a big hit with the right promotion. As for his Grammy chances, I only have him in BNA in the general field, but I wouldn’t be surprised seeing him grabbing a surprise nod somewhere else outside the country genre.

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    Ms. Trunchbull
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    #412725

    I am still trying to understand why Sam Hunt’s music is considered “country”.
    “Take Your Time” sounds like a trashy pop-rock song.

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    Kadu335
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    #412726

    I am still trying to understand why Sam Hunt’s music is considered “country”.
    “Take Your Time” sounds like a trashy pop-rock song.

    Him being actually “country” is something that come up often lol

    On a Rolling Stone magazine article he said:
    “I do think I’m country, but your definition of that word
    might be different from my definition. In my opinion, country music, the
    sound of country, has always evolved. But the one thing that has not
    changed is the story element. And I think country songs are truthful
    songs about life written by country people.”

    It’s definitely debateble, but I kind of get what he means. His writing definitely reads country to me, but is most of the times delivered in a urban/pop kind of way. I personally find that interesting but it is, at the end of day, what raises the debate on genre… when you listen to the songs he’s written for other artists (Keith Urban, Kenny Chesney, Reba, Billy Currington, William Michael Morgan, …) it doesn’t sound like his songs at all LOL

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