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Which Artist(s) Could Benefit from Surprise Release?

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  • circa 1993
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    #410663

    Even though she wasn’t the first artist to drop her album out of nowhere, Beyonce certainly caused the biggest stir and publicity with her surprise release. Since then, we’ve seen musicians like U2 and Drake attempt to garner big sales based off spontaneous records as well. Who do you think is the next BIG artist to benefit the most from this tactic? Also, do you believe this gimmick will grow tired? Discuss.

    ADELE – 21 is one of the biggest selling albums of all-time. The world is patiently waiting for her follow up (reportedly titled 25) to hit stores. Do you think a surprise release from the 10x GRAMMY winner could break even more records? 

    JANET JACKSON – For the past few years Janet has devoted her time to being a wife and philanthropist. But there are still thousands of people anticipating her long awaited return to music. 

    LAURYN HILL – A 2nd LP from Lauryn Hill will probably never happen. But could you imagine the buzz she’d cause if she randomly released a collection of rants…I mean songs to iTunes? 

    MISSY ELLIOTT – Missy is another artist who has been teasing new music for years now. Yet we still don’t have an album. After her show stopping performance at the SuperBowl it seems public interest has risen once again.

    OUTKAST – They performed at a few festival shows last year. Hip-Hop fans are always willing to buy records if the buzz is huge. Not to mention, they are one of the most legendary duos in the genre. 

    SADE – Every 10-15 years we are blessed to have a new Sade album. What if she pulled a D’Angelo and released new music without prior notice?

    RIHANNA – R8 is one of the most anticipated albums of the year. She’s already released three singles. Plus this will be her first album on the ROC Nation label. It seems likely.

    BRITNEY SPEARS/LADY GAGA – Both are coming off underwhelming eras. Yet they still have a huge fanbase who will buy their records if the hype and music meet expectations. 

    Who else would you add to this list? 

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    GusCruz
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    #410665

    Adele. Some of the people on this list could never afford to release an album with no promotion. They need to remind people they’re still working

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    circa 1993
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    #410666

    Adele. Some of the people on this list could never afford to release an album with no promotion. They need to remind people they’re still working

    I don’t know why this made me laugh. 

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    Final2
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    #410667

    Gaga, Adele wouldn’t benefit with a surprise release she’s like Taylor Swift she’s gonna sell a lot regardless if she promoted said album she’d only sell less. I picked Gaga just cause I heard she’s working with RedOne and a surprise album that could possibly sound a lot like her old work would be a sellout. She like Beyoncé had a dud album (Four and ArtPop) she needs a edge.

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    Gucci
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    #410668

    CHRISTINA AGUILERA – Girlfriend could benefit from The Voice.  Xtina would need to drop a surprise album within the next two-three weeks.

    I would like new albums from all the artists on the above list minus Rihanna, Britney Spears and Lady Gaga.

    Who released surprise albums prior to Beyonce?

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    Troy
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    #410669

    Adele and Lady Gaga.  Adele goes without saying.  Gaga, I believe, has acheieved a whole new level of respect and interest after her Oscar performance.  I think many would be interested in checking out the direction of her new material, especially if it were a “surprise.” The smart thing for her to do is to released it right before American Horror Story: Hotel premieres.

    And Christina Aguilera?  Oh, Honey, no.  She is going to need all the help she can get.    The Voice didn’t help her last two albums with promotion.   The fact Christina fans have to face is that most are just not checking for her solo music anymore.   The worst thing she could do is release without any promotion because they album would flop harder than her last two.   She just doesn’t have the popularity or interest level to be able to pull of a successful surprise released.

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    Anonymous
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    #410670

    Only Adele

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    AMG
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    #410671

    Adele could drop an album and it would be a multi million seller.

    Gaga, Spears & Rihanna probably could do with one because recent material hasn’t been the best, so maybe having a big social media promo like a fast release could help them overcome any problems they may have with a questionable quality album?
     

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    peter griffin
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    #410672

    I think Gaga or Britney.

    It doesn’t matter if Adele has a surprise release or if she promotes her album. It will sell.

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    Final2
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    #410673

    I don’t think people really understand what benefit means. Adele could release children’s album and it would sell like hot cakes.

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    st_jimmy
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    #410674

    I go back and forth on Adele. A surprise release would have to be online only. Adele has such a wide audience I think going the traditional route would be more beneficial to her at times. I can’t imagine a grandma running onto itunes to download Adele. Adele is someone who could do a few key appearances to hit all the demographics of her audience and hit it big time. Though I think dropping the lead single out of no where would be a nice surprise.

    I think music wise, people are over Britney and Christina. I think a lot of people are fans of them personally and their older material, but other than hardcore fans, who would get excited about either of their albums? College students today were toddlers when they both broke out. 

    Outkast I could see being an exception here, regarding age/relevance. Even though they haven’t released in years the interest is still clearly there with them headlining festivals last year.  

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    Noé
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    #410675

    Missy Elliot or Outkast.

    Going with both for the same reasons, years without realeases, sort of a gold status and critical respect. I’m not considering “benefit” only as sales related. I think this kind of drop aspires to something greater than money.

    This gimmick will grow tired eventually if it is continued misused. Drake made a good try, U2 fucked up horribly.

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    BenitoDelicias
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    #410676

    Everybody mentions names, but nobody says what the benefits of this really are.

    I really don’t get why this is so great. Sure you save yourself from the series of events that surround a normal release but after the album is out there, you still have to do the work. Specially if it doesn’t sell, which can still be the case for most people. If they don’t buy it the normal way, they’re not going to buy it out of shock and surprise. “OMG I was so surprised Rihanna dropped an album I just had to buy it right away!”….Please…

    To me, this is a big risk, and only a few people can benefit from it. Beyonce did it first, she succeeded because the album was good mainly, otherwise it would’ve been a huge promotional thing with a crappy album and no sales after the initial wave of fans.

    Gaga flopped so bad she needs promotion again and the traditional release. Word of mouth which is all people can hope for with a surprise release won’t work in her favor. If she were doing a surprise release of The Fame Monster back in 2010-2011, sure, it would be huge for the first wave and would still be huge after on the strengh of the new songs she put on the album and it would be great for people who didn’t get The Fame, it’s a combination of benefits that I could understand and support. But right now she’s on a real fan or fanboy level of fame and support. She needs work.

    Adele and Rihanna don’t need to risk it. Adele is getting herself into a huge situation with this new album considering how the last one did. Her first two/three weeks will be huge. But the logical thing is to treat this as if “21” was a one time thing. That’s a logical reality even her biggest fanboy has to face. Considering the pressure she must be under, a surprise release isn’t the best thing for her. Don’t forget who were the people that really made “21” a diamond seller. It wasn’t us. The real buyers, the real people who push these albums to that level won’t fall for any surprise releases, specially if it’s online only. She needs the traditional first week Billboard announcement, the posters, the album in the stores, mom and dad waiting to get it for Christmas and so on. Otherwise the media will tell it as if she flopped because she didn’t sell what she was supposed to.

    Rihanna hasn’t been the best album seller to do this sort of thing, she needs her singles and promotion.

    Britney can go both ways honestly. I think she still needs to go the way of strong single first, carefully edited video so her fans pretend they don’t know she’s not dancing at all, no live (“live”) performances so people keep lying to themselves and so on. On the other hand, why not just release a surprise album, save yourself from all the robot like promotional interviews, save money and keep getting rich in Vegas? It’s not going to sell anyway. 

    Christina Aguilera fucked up so badly with Lotus…nobody knows what she needs.

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    circa 1993
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    #410677

    Never underestimate the power of Adele. If she released the album exclusively to iTunes, it would break the Internet. I remember digital sales for 21 being huge. 

    I feel like Gaga would’ve been the perfect artist to benefit from a “visual/surprise album”. Especially for ARTPOP.

    Rihanna will more than likely pull a spontaneous release within the next few weeks. May marks the 10th year of her career, she’s performing on the season finale of SNL, and is signed under ROC Nation. It would probably be her biggest first week sales.
     
     

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    Final2
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    #410678

    Never underestimate the power of Adele. If she released the album exclusively to iTunes, it would break the Internet. I remember digital sales for 21 being huge. 

    I feel like Gaga would’ve been the perfect artist to benefit from a “visual/surprise album”. Especially for ARTPOP.

    Rihanna will more than likely pull a spontaneous release within the next few weeks. May marks the 10th year of her career, she’s performing on the season finale of SNL, and is signed under ROC Nation. It would probably be her biggest first week sales.
     
     

    Rihanna’s last releases have been lackluster though. 4,5 Seconds though very good peaked at #4 despite being a lead single. Along with Bitch Better and American H2O she really hasn’t delivered singles that have people wanting more. I hope she does another We Found A Love. She needs to go back to Pop she does was better there. She’s no Beyoncé. I think she needs heavy promotion she’s never been an album seller.

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