I also did this on the other forum and got some good responses. We sometimes complain about the singles chosen for certain artists and the way they are promoted during different eras. So you guys pick an artist or artists and pick which singles released for said era and how they are promoted. We can judge if you have a good strategy 🙂
I feel that the Born This Way ere was quite messy and could have greatly benefited from better single choices. I do believe kicking off the era with “Born This Way” was in fact the right decision, as it was a major success and topped the Billboard Hot 100 for 6 weeks. However, things gradually went downhill after that moment. First off, Judas should have never been a single. It’s a great song, but too heavy and controversial for radio listeners. It peaked at number 10 and then quickly fell off the charts. Interscope and GaGa knew they messed up with that and so they released “Edge of Glory” shortly after, which is probably the best song on the album. “Edge of Glory” should have always been the second single. It would have continued the upboat and uplifting feeling “Born This Way” first generated. The next single released was “You and I,” which peaked at number 6. I have mixed feelings about this. I believe it showcases GaGa’s song-writing abilities, as it is a great ballad, but at the same time I wasn’t crazy about the production. However, it still resonated with most of the general public, and probably gained the attention of some people who weren’t/aren’t fans of her. So, that was a decent single choice, but I still think she could have done better. Personally, I wish “Hair” was released as the third single. Although it probably would have had to be slightly edited for the radio, I believe it would have made an impact on people, the way “Born This Way” did. It really is a great song that has the ability to hit a chord with people. This would have also furthered GaGa’s message of being yourself. This takes us to the Fall now. I think GaGa could have released yet another upbeat single like “Bad Kids” perhaps. I believe this is quite a fun song, which the public would have enjoyed it. Now, after releasing that, GaGa should have released “Scheibe” as a single. I believe this song is too good to ignore, and would have killed it on the dance charts, and done very well on the Hot 100. It really gets your attention. This would have been perfect for the Winter months too, as it is darker. All in all, It’s hard to say what could have been done after that, as it would have depended on the success of the singles I suggested, but I do believe such single choices would have been better and furthered the success of Born This Way. In conclusion, I would have kept “Born This Way,” canceled “Judas” and replaced it with “Edge of Glory,” then released “Hair” and then “Bad Kids,” then “Scheibe” and finished off the era with a ballad like “You and I.”
My ideal era:
February: “Born This way”
May: “Edge of Glory”
November: “Bad Kids”
May: “You and I”
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