Thoughts? Remember that even a bad movie can have a great
trailer. The Hunger Games is one solid example. It sets the tone, introduces
the characters and the story and may even utilize archival music to remind us
of trailers in the past that we have loved.
My personal choice here is Skyfall. It’s action-packed yet slightly humorous
(Bardem’s hair!), introduces Daniel Craig like we have never before seen him as
Bond (he just gets better in the role as time passes), and shows off some
excellent technical achievements (namely the cinematography). I was skeptical
of Sam Mendes being named as director. Usually, when a respected director of
dramas goes into blockbuster territory (ala Sam Raimi, Gary Ross, etc…), they
get sucked in and it takes forever and a day for them to make the films that
made them great directors in the first place. Raimi has yet to prove himself
capable of returning, and with the new Oz movie, well, oh well…only Steven
Spielberg has proved himself able to move between blockbuster and drama
2nd choice is The Hunger Games. Yah, I know…but the emotion is there and it
got me hooked, not to mention the great campy makeup and hairstyling. Plus
J-Law showed more acting ability in this 2-min trailer than she had in the
entire Winter’s Bone film. Too bad I had to see the movie.
3rd choice is Flight. Not too much to say on this yet other than that it is
nice to see Denzel back in drama territory for the first time in about 11 years
(excluding his so-so GG-nominated work in American Gangster). It’s also nicely
paced and doesn’t have any overacting…not sure what Melissa Leo has to do in
the film. That could easily be an underwritten part.
4th choice is Magic Mike. Never before have I been a fan of Rihanna, but that
song is the perfect choice for the trailer along with the use of glitzy stage
lights behind the captions. This is what life should be like, free of
responsibility and full of charm. It entices us to want more and allows us to
escape our lives for a brief few moments.