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  • Profile photo of Adam B.adamunc
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    #434818

    The Columbus Day weekend was good to the Main Stem, with most shows up and some family shows (Aladdin, Matilda, Wicked) up considerably. Two new musicals started previews. Allegiance marks Lea Salonga’s return to Broadway and did OK, grossing $608,000 for 8 performances with an average ticket of $80.57. Better was the Gloria Estefan juker On Your Feet!, which did $970,000 for 7 performances and an average ticket of $96.54. Dames at Sea is sinking fast at the tiny Helen Hayes, grossing just $194,000 with an average ticket of $46.32. With an attendance rate of 90.1%, looks like there’s a whole lotta paperin’ goin’ on.

    Sellouts: Fun Home, Hamilton, The Book of Mormon, The Lion King

    ETA: Dames at Sea also had a preview promotion going on with cheap tickets, so that accounts for some of the lower average ticket price.

     

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    Profile photo of M HM H
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    #434819

    The Columbus Day weekend was good to the Main Stem, with most shows up and some family shows (Aladdin, Matilda, Wicked) up considerably. Two new musicals started previews. Allegiance marks Lea Salonga’s return to Broadway and did OK, grossing $608,000 for 8 performances with an average ticket of $80.57. Better was the Gloria Estefan juker On Your Feet!, which did $970,000 for 7 performances and an average ticket of $96.54. Dames at Sea is sinking fast at the tiny Helen Hayes, grossing just $194,000 with an average ticket of $46.32. With an attendance rate of 90.1%, looks like there’s a whole lotta paperin’ goin’ on.

    Sellouts: Fun Home, Hamilton, The Book of Mormon, The Lion King

     

    I love looking at that list of sellouts and seeing mostly original shows. No jukeboxes. Only one movie adaptation.  

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    Profile photo of Adam B.adamunc
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    #600357

    Spring has definitely sprung along the Great White Way, with most shows posting substantial gains for the week ending 3/20.

    Top 5:
    The Lion King
    Wicked
    Hamilton
    Aladdin
    The Book of Mormon

    Among new shows, Shuffle Along did well, selling 98% of its seats for six previews. The Crucible, The Humans, and She Loves Me are also doing well in terms of percentage of seats sold. The latter has a lower average ticket and overall gross, most likely due to the Roundabout subscription audience. Eclipsed and Blackbird are doing middling business in terms of average ticket price, percent of potential gross, and percentage of seats sold. Bright Star has dim prospects (paltry $43 average ticket; 86% percent of seats sold but they seem to have been at some huge discount or as a result of papering–was there some preview discount promotion?) and Disaster! appears to be, well, a disaster, despite a few key good reviews.

     

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    SamEckmann
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    #600362

    re: Bright Star

    I know they just did one of TodayTix’s “March Madness” 24 hr deals (I definitely scooped up a ticket that way!). All the balcony tickets were reduced to $29, and rear orchestra was heavily discounted as well. It was only one day, but two weeks of performances were available. Its also not the first time theyve done a round of discounts during previews, so the low average price isnt shocking. Given that the title doesnt exactly tell you what the show is about, and its not readily apparent from much of its advertising that Steve Martin is involved, it will likely have to depend on strong reviews and word of mouth to get sales going. 

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    Profile photo of Adam B.adamunc
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    #602051

    The Easter holiday put additional eggs in the baskets of most show’s box offices last week. Family-friendly shows like Aladdin, Matilda, School of Rock, The King and I, The Lion King, and Wicked showed large increases (and some added a ninth performance and were still virtually sold out for the week). Waitress was a sellout for its first three preview performances; Shuffle Along sold out the three preview performances it held, but cancelled most performances last week due to Audra McDonald’s illness. The Crucible was sold out as well. She Loves Me continues to build business, after those great reviews. Average ticket price is rising as well, as they cycle through some of those subscription rates. The Father started previews anemically at the Friedman ($163,744 gross off 68% attendance) and what on earth is up with Eclipsed? It was the only show down considerably (almost 20% in attendance). Was Lupita out or something?

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    Profile photo of Adam B.adamunc
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    #661980

    Most shows saw downturns last week from the holiday totals of the previous frame, as expected. Wicked and The Lion King were still in the $2 million-plus club.

    On Your Feet! and School of Rock are the fall holdovers still doing solid business.

    She Loves Me and The Humans are still selling well among recent openings.

    As for previewing shows, American Psycho sold 97% of seats, but was at $72 average ticket. Fully Committed sold 76.8% of its seats for four performances. A bit surprisingly,Long Day’s Journey was not a sellout for its first preview (94.6%) and also surprisingly (to me, anyway), Waitress was a sellout, grossing $834,000 with an average ticket of $114. I just didn’t think the names in that one were big enough to generate a hit, but it seems to be doing very well initially. Tuck Everlasting sold 91.3% of its seats, but with a low average ticket. The Father limped along to a $214,000 gross. Ah, subsidized theater.

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    Profile photo of Adam B.adamunc
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    #1201954338

    Very down week nearly across the board for grosses. The Color Purple dropped into losing-money range ($396K) with Cynthia Erivo on vacation. Among new shows, Dear Evan Hansen got off to a rock-solid start with $804K for seven performances and an average ticket of $119. Falsettos seems to be selling well, at 90% of capacity and a decent $93 average ticket, considering subscriber rates are factored in. A Bronx Tale is previewing decently, with a $96 average ticket and 92% attendance. The Front Page continues to be a mega-smash and just missed selling out last week, probably because Nathan Lane missed a show and some people may have asked for refunds. Cats seems to be selling OK, and it appears Josh Groban is drawing people to the esoteric Natasha, Pierre, et al, which will probably be further helped by strong reviews. On the down side, I wouldn’t look for In Transit to travel very far, selling only 83% of the tiny Circle in the Square with an anemic average ticket of $54 and a total gross of $238K.

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    Profile photo of Adam B.adamunc
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    #1202017845

    New spring shows are starting previews and most are doing quite well. Sunset Blvd took in over $1.3 million last week at 90% capacity and a $121.74 average ticket price. The Price started previews to 99.5% capacity for four shows and an average ticket of a hefty $95 for a subscription-series play. Come From Away was SRO for its first three previews and had a nice average ticket of $101.65, even with some discount codes floating around for preview performances. Sunday in the Park with George was sold out last week, with a $127.73 average ticket. The revival of The Glass Menagerie with Sally Field is doing very middling business, particularly with such a marquee name… well, on the marquee. Word of mouth is mostly negative thus far, which may be one of the causes of its sinking average ticket price. Really struggling so far though is Significant Other, which had 88.5% attendance but an average ticket of $47.03, by far the lowest of the roster.

    Among new fall shows still playing, In Transit is still a vanity project losing money week after week for its stubborn investors. Natasha, Pierre, et al is still doing over a million a week with near-capacity attendance. A Bronx Tale seems to be the little show that could, grossing over a million a week and nearly sold out. Dear Evan Hansen, of course, has reached the level of sensation and is by far the hottest ticket of any new show of the season.

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    Profile photo of Adam B.adamunc
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    #1202030646

    Miss Saigon started previews last week and filled 95.7% of its seats and grossed $723,000 for five performances. The average ticket of $86.98 indicates there’s some discounting going on in these early previews.

    Sunday in the Park with George broke the $1 million mark in its first full week post-opening, quite an accomplishment in such a small theater.

    Significant Other grossed only $165,131 in its opening week, with an average ticket of $34.86. The only word for that is “ouch”. Maybe the publicity team will be able to do something with the generally positive reviews, but this one looks to be in trouble.

    Come From Away‘s average ticket price is trending down, but attendance percentages are high. This seems like it will be a word-of-mouth show, so we’ll see what develops there. The cast album is being released this week and the advance listen on NPR makes it seem very appealing.

    The Price seems to be holding its own as a near-sellout with a $96 average ticket.

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    Profile photo of Adam B.adamunc
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    #1202041702

    We’re in the thick of preview season now, as more and more of the spring openers start. As expected, Hello, Dolly! is lighting it up, doing over $1.4 million for five previews and a $196 average ticket, second only to Hamilton‘s ridiculous $266.89 average ticket.
    Amelie did a middling $557,000 for 7 previews and an $87 average ticket
    Groundhog Day scored $213,000 for two previews (which, incidentally, is more than the total 8-performance week for both In Transit and Significant Other, both of which are struggling). GD‘s first preview was essentially cancelled because the set didn’t work, so we’ll see how that shakes out once they (hopefully) get on track.
    Miss Saigon nearly joined the million dollar club this week due to the size of its house, but has a low $77 average ticket
    Present Laughter did $676,000 for its first full week of previews but it will be an uphill climb to sell out the large St. James
    The Play That Goes Wrong only managed about $333,000 with a $51 average, but there are discounts galore for that one and it’s probably relatively inexpensive to run
    War Paint did $775,591 with a $103 average ticket, so it seems to be finding an audience based on its stars for now. We’ll see how long that well will pump water.

    –Following its stellar reviews and a visit from the Canadian Prime Minister and the First Daughter, which produced lots of publicity, Come From Away bounced up almost a quarter of a million to $877,000 last week and a significantly increased average ticket of $104. This one seems to have made a hit of itself.

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