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Interesting NY Times article on financial prospects of this year’s musicals

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  • adamunc
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    #433604

    Interesting how GG is approaching advertising campaigns after the Tony win. Other nuggets: Rocky and Bullets Over Broadway are on very shaky ground; Beautiful and Aladdin have huge advance sales that should carry them for quite a while; If/Then has Idina under contract until spring 2015. Not that it will run that long, but it might make it until the fall, because without her, it would close in a minute.

     

    http://www.nytimes.com/2014/06/16/theater/theaterspecial/tony-for-best-musical-is-nice-but-a-profitable-hit-is-better.html?ref=theater&_r=0

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    SkyLight
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    #433606

    I actually didn’t expect Idina to be under contract until next year. I think she’ll do the show for 6 months.

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    adamunc
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    Well, she did do Wicked for 15 months on Broadway even after the San Francisco tryout. But I don’t know that If/Then will make it to the fall, but if it does it will play through the holidays and then most likely not survive January.

     

    By the way, here’s a positive Times review of her solo Radio City Music Hall concert on Monday:

    http://www.nytimes.com/2014/06/18/arts/music/idina-menzel-at-radio-city-music-hall.html?ref=music&_r=0

     

    How you do that on your night off from 8 shows a week as a Broadway lead, I don’t know. But anyway, I think the reviewer hits the nail on the head regarding why her singing causes some to love and others to hate.

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    Atypical
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    #433608

    Broadway box office: Bryan Cranston’s All the Way gets the biggest Tony bump

    by Thom Geier on Jun 16, 2014 at 4:52 PM
    EW.com
     

    Broadway producers love the Tony Awards because it gives a rare national platform for their shows, typically boosting ticket sales for musicals that make the most of their televised production number. And what lucky show got the biggest boost from the June 8 broadcast? Surprise! It wasn’t a musical but the LBJ bio-drama All the Way, which won Best Play and Best Actor for Bryan Cranston. In the post-Tony week ending June 15, box office climbed 30 percent to a Texas-size $1.23 million, according to figures from the Broadway League.

    Lady Day at Emerson’s Bar & Grill, a play with music that earned Audra McDonald a record sixth Tony, also basked in the awards afterglow. Box office climbed 19 percent last week to $457,174, an impressive 87 percent of the potential gross in the intimate Circle in the Square Theatre. And Best Revival winner A Raisin in the Sun saw a 5 percent bump to $1.29 million—an impressive haul for a non-musical on Broadway.

    Among new tuners, the biggest gain was another surprise: Rocky, which punched up sales by 23 percent to $761,451 despite taking home only one Tony, for Best Scenic Design for a Musical. (Still, the musical’s brief on-air clip of the boxing-match finale, set to “Eye of the Tiger,” apparently did the trick for ticketbuyers.) A Gentleman’s Guide to Love and Murder, which took home four Tonys, including Best Musical, saw a 16 percent increase in sales to $851,262. Hedwig and the Angry Inch, the Tony-winning revival already playing to sellout audiences thanks to Best Actor in a Musical winner Neil Patrick Harris, kicked up another 4.7 percent, to $1.07 million.

    After Midnight, which just announced plans to close on June 29, climbed 10 percent to $567,578. Other new musical productions saw only modest gains at the box office: Bullets Over Broadway ($773,110, up 5 percent); the Les Misérables revival ($1.04 million, up 5 percent); Aladdin (1.33 million, up 4 percent); and Beautiful—The Carole King Musical ($1.17 million, up 2 percent). The latter three were already doing strong business so there was less urgency for a Tony boost.

    But some new shows actually saw a drop in sales in the post-Tony week: Despite a roof-rattling number from Idina Menzel on the CBS broadcast, If/Then grosses fell nearly 3 percent to $802,082. Also seeing box office slippage were the Roundabout-produced musical revivals Cabaret ($731,192, down 4 percent) and, Violet ($342,638, down 9 percent). There was also a steep decline for the Daniel Radcliffe-led revival The Cripple of Inishmaan ($515,389, down 6 percent) and Best Play also-rans Mothers and Sons ($156,116, down 21 percent and closing this Sunday), Act One ($370,426, down 16 percent), and Casa Valentina ($256,272, down 2 percent).

    Overall, box office on the Main Stem was up 5 percent over the pre-Tony week, and the number of shows in the Million Dollar Club in weekly grosses climbed to 11. The top grossers were The Lion King ($2.04 million); Wicked ($1.97 million); The Book of Mormon ($1.60 million); Kinky Boots ($1.37 million); and Aladdin ($1.33 million).

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